There are a few weeks now, I had given you the
strategy that I would put in place if I launched my own e-commerce site. Today
I wanted to address in detail the point of this strategy by giving you several
techniques to get inbound links (or backlinks) quality.
I propose initially to remember what a quality inbound
link. Then I will present different techniques to get quality SEO links.
See also: Best practices for writing an optimized SEO
Article
Link SEO-de-quality
What is a quality backlinks?
It is no secret for you (at least I hope ^^), Google
takes into account the inbound links a page to set its reputation and thus
define the place that the page is to occupy in its results on a given keyword.
For the last updates to the Google algorithm, it is
necessary to follow several good practices to define an incoming link quality.
Reminder (in case) a quality of link is composed of a
link (destination URL) as well as an anchor, that is to say the expression on
which is positioned the link
See also: How to create a file optimized product SEO?
1. A link that is do-follow
The first element of an inbound link quality is the
fact that the link is in do-follow. This means that Google bots will take into
account the anchor on which is positioned the link. So, Google may associate
the link (and therefore the page of your site) to an expression. So, Google
will consider that this page is relevant to the given expression.
Please note that this technique is known to all
references for several years, Google has updated its algorithm and now
penalizes sites that have too often anchors. Indeed, Google now considers that
the content authors cannot all put the same anchor (since each human thought
and wrote differently).
If you have to have so many links (from multiple
locations) to a page of your site, so remember to vary the anchors that sound
as natural as possible for Google bots.
For example, “Car", "Latest Car
Models", "Latest Car Models" ...
Moreover, the higher your link is positioned on a site
says Authority (thematic site with significant seniority and nine regular
content, the higher your link will weight.
First element: a do-follow link, if possible on an
authority site
2. A link that is in a thematic content...
The second to be considered for a quality backlinks is
the content which is positioned in your link.
In fact, now Google scans the content in which the link
is positioned and ensures that the link is consistent with the theme to which
it points.
This prevents certain borderline practices on the part
of SEO blogs that created from scratch and wrote any content for positioning
links.
Second element: a contextual link in the thematic
content of the link
3. ... which is more than 300 words
The third element to take into account the quality of
your relationship is the fact that the link is positioned in a thematic content
which is more than 300 words.
Once again, Google hoped by this condition avoid false
articles, always aiming to be as specific as possible.
The third element: a link in a thematic content of
more than 300 words
4. Place the link in this content
The fourth important element to take into account that
your backlinks is quality is the place of it in the content.
Indeed, in the eyes of Google plus the link is set up
in the content, the more the search engine robots give it the importance.
Fourth element: a link in the beginning of the content
5. The environment in which the link is positioned
The last element to be considered for an inbound link
quality is the environment in which it is located. By environment, I mean all
content.
For your link to be magnified in the eyes of Google
spiders, it is recommended that this link is positioned in content that
contains images (named with keyword topic-). Furthermore, it is also advised
that another link to another external site is positioned in the content. This
is especially important if the link points to a reference site.
The latter will give a natural look in the eyes of
Google.
5th element: one environment to the natural look
What is a quality link?
If I summarizes, for a link to be considered quality
in the eyes of Google, it is necessary that it is positioned in a thematic
content of a site authoritative, more than 300 words, in an environment that
seems natural on a varied anchor and do-follow.
So ruled the links positioned in the footer of the
sites or even directories, which now have much less interest in Google.
What strategy put in place to get quality backlinks?
I now come to deliver you several techniques to get
quality inbound links.
As I explained in my article on the strategy of
launching an e-commerce site, it is necessary to vary the links and do
no-follow.
However, as I explained above, the links that interest
you the most are those that are do-follow.
I suggest you focus your financial efforts primarily
on the purchase of do-follow links, keeping a smaller portion of your budget to
acquire no-follow links.
Link-seo-quality
Illustration from the blog PG1blog.com
Getting quality links no-follow free
1. Use blogs and forums in your theme
A simple technique to get backlinks for free no-follow
is targeted various blogs and forums in the topic of your site and interact
with the community.
In fact, blogs offer the bottom of each article a
comment section. Most of the time, simply enter your name, email address and a
website URL. The site URL will be positioned on your name (which will be the
anchor). This link will be made normally no-follow.
Your goal in this strategy will be regularly comment
on posts the blogger putting in first, your first name as an anchor. Once you
become pointed out and accepted by the blogger, it will be easier to replace
your name with the keyword that you want to position yourself. So, whenever you
discuss an article, you will glean an optimized no-follow link.
In the forums, it is the same operation. Begin
participates in discussions in a constructive and disinterested manner. Once
you have been accepted by the community, include a link in your signature on
the anchor of your choice.
This technique is not necessarily sexy, but is a free
first draft of a real strategy netlinking (strategy for obtaining quality
links). It is very time consuming but will also allow you to recognize you at
the community of your industry.
2. Use social networks
It's no secret, Google crawls social networks. All the
social networks, except Google+, put links shared by users in no-follow.
It is therefore essential to be present on different
social networks by sharing content with links.
Not being specialist strategies on social networks, I
will not go into more detail.
If you know of bloggers who detailed their strategy on
social networks for e-commerce site, please indicate in the comments.
Also read: Why Google + has become indispensable
Get do-follow link quality
Blog
1. Create a blog
This step is necessary for any site: write a blog!
This blog, located on an external address of your
site, you will position the links you want to anchors that you want.
Create and animate a blog is the best technique to get
quality backlinks for it is you who decide everything.
Several blogging techniques are available to you:
Create a single blog and create
content regularly.
This technique is the most common because it also
helps give credibility to your site by showing your expertise in the field.
By cons, all links you insert in this blog come from
the same domain name. However, the more your links come from sites more Google
likes.
Create multiple blogs and alternate
in content creation
This technique will allow you to acquire links from
different websites / blogs theme, which is more effective in SEO than previous
techniques.
By cons, this technique can be very time consuming
(because you have to write as much content per week you have blogs) and reduce
your chances to demonstrate your expertise to your target (less quality content
= less credibility) .
Furthermore, you need to buy more accommodation and
more domain names.
2. Solicit Guest-Blogging
I told you about earlier, the guest-blogging is a good
way to glean links qualities.
I put it in second place techniques to get backlinks
because I could see for myself that it is easier to apply for a guest-blogging
(and cheaper) when already or even a blog. Remember, I presented three axes of
attention for e-commerce site on SEO blog SO-Miss-Girl
Read also: eCommerce blogs to follow regularly ^^
Indeed, many bloggers regularly open the door to
figures from the web. This allows for interesting content for their users and
the author of guest-blogging can usually place 1 or 2 links at their
convenience. Everyone is happy.
In case the blogger asks you to pay for the
publication of the article, although negotiate the conditions: number of links,
link status of...
This technique is less time consuming than creating
one or more blogs but you often cost more.
3. Buy your links
There are several techniques to purchase your links.
The first course is to contact blogs and sites that
interest you and negotiate with them directly the price they charge for buying
links.
The problem with this procedure is that the variations
may vary from single to quadruple (more), depending on the blogger / website
with who you are in contact.
To rationalize the price of these bonds purchases
marketplaces of link purchases have been created.
For example, Telliad platform offers hundreds of
websites that are willing to sell you inbound links with good qualities. This
platform is interesting because it allows to compare several sites based on
their page-rank, their rank on Alexa, the age of the domain name...
I Joptimisemonsite.fr register on the platform to see
how it works and the system is rather well done for bloggers. By entering the
URL of my site, it scanned my page and offered me an average price for each
share that I agree to do on Joptimise (a text link, a press release, a
sponsored post ...) depending on the specifics of my website.
How-works Telliad
The main problem of this type of structure, they are
illegal in the eyes of Google. They thus have a sword of Damocles over the head
and all sites that pass through them if Google decides to slug it out, who
knows what the consequences.
