Understanding
optimization SEO of a website, blog or e-commerce site is crucial for online
marketing, see any short marketing.
Follow a training to learn SEO optimization techniques in SEO should be an imperative for all those who manage or indirectly website, blog or e-commerce site of a company. And every senior manager should attend.
Failure learning SEO methods, especially through accredited continuing professional training, can have disastrous consequences in terms of loss of time, planning, exposure and traffic acquisition search marketing, acquisition source for qualified consumers with search engines and other web media.
Follow a training to learn SEO helps to understand what happens around a website to make the right decisions in web marketing
You must think I'm an alarmist, but to support this fact, let me show you real examples that happen everywhere, world, and demonstrate the absolute need to be trained in SEO for a website successfully build the visibility of company website on the various media of the web:
Telltales the example of a company that wanted to redesign its website by changing the domain name. A key point was to preserve traffic acquired by the search engines natural results positioning (not paid). They selected a cms for the project and built the new site. Then they used a SEO agency to optimize the site SEO. The problem was that the CMS was not SEO friendly, you could not put one H1 title on each page (where I have personally experienced on a large e-commerce site !!!). The cost to repair this problem was a period of 6 months and launch of several thousand Euros. Training in SEO, even basic, they would have saved valuable time by avoiding such traps.
Another company was reviewing their brand. They were in the process of fully reviewing the look, design and navigation of the website based on their new branding goals. They decided to create a site with JavaScript menus with flash animations. They created a site with a very nice ergonomics and usability for the visitor, but, alas, impenetrable for the search engines do not read or JavaScript or flash. The referrer house did not have the conviction to demonstrate the consequences of such decisions and the traffic went by the wayside. Again, an SEO training on SEO techniques have prevented management to take bad decisions.
The source of the problem:
In large enterprises one of major challenges is that there are many different teams involved in the decisions. There is the marketing, sales, development and the executive. Each of these teams can make decisions that will be fatal for SEO. Success in Search Marketing implies that these teams work in unison. However, coordinating the work of all these teams can prove to be a difficult exercise. One great way is to follow a SEO training to all teams, so, have integrated the importance of their decisions on the impact of their decisions on Search Marketing.
And to make things even worse, here are two examples of poor decision making for SEO:
- In many companies, optimizing a site SEO is some-thing that must be done once the site is complete. Too late, the damage has already been done, and often it is necessary to revise the copy.
- Businesses use the services of a SEO agency without the site involved in the project from the start. Worse, the SEO agency does not have the power of persuasion to demonstrate the bad decisions of the executive.
To summarize, involve an SEO consultant too late or call in a junior SEO agency will not have enough persuasion to influence decisions, are mistakes you want to avoid at all costs.
How to fix it? By following the key people in each team, including the executive, SEO training to understand the importance of SEO optimization techniques in order to build strategic business visibility online to acquire traffic targeted consumers.
Knowledge is power; not knowing weakens the scope of business. Once the teams have understood the SEO, they are in a much better position to make beneficial decisions for the company. Sometimes there is a tension between the business objectives and requirements of SEO, but these can almost always be handled gracefully if the questions are asked in advance.
In an SEO training I realized (always with passion, which does not hurt the contrary), I had the management team in the room for 4 hours on the 2 days training. We stayed on a fairly high level SEO, although they had no notions of optimization techniques in SEO we have come a long way. There was a ton of questions and dialogues with supporting evidence and at the end, they had understood the basics.
The outcome of the training was very interesting. Historically they had a focus on the techniques of mechanical optimizations SEO of a site. But interest in promoting the site and natural link building and inbound marketing and the interest of the promotion on social networks were far from sufficient. They have taken radical decisions SEO strategy that had the effect of greatly increase traffic and conversions on their e-commerce site.
The key to success:
Large organizations are complex beasts that many people have an opportunity to intervene (or decisions) on the corporate website. They are all well-intentioned, but what you may not hurt you. Training people is key. It is not necessary to spend years learning all the tricks and techniques of SEO, but they must understand the basics of SEO to make the right decisions.
And the sooner the better to take the right direction because decisions are taken on a site daily. Of course there are other priorities in the company that should be considered. Enjoy meetings on upgrades or site redesign to track SEO training. These meetings are an opportunity to bring together the different people involved anyway. So it's a perfect time to give them a basic knowledge in SEO to make better decisions.
Follow a training to learn SEO optimization techniques in SEO should be an imperative for all those who manage or indirectly website, blog or e-commerce site of a company. And every senior manager should attend.
Failure learning SEO methods, especially through accredited continuing professional training, can have disastrous consequences in terms of loss of time, planning, exposure and traffic acquisition search marketing, acquisition source for qualified consumers with search engines and other web media.
Follow a training to learn SEO helps to understand what happens around a website to make the right decisions in web marketing
You must think I'm an alarmist, but to support this fact, let me show you real examples that happen everywhere, world, and demonstrate the absolute need to be trained in SEO for a website successfully build the visibility of company website on the various media of the web:
Telltales the example of a company that wanted to redesign its website by changing the domain name. A key point was to preserve traffic acquired by the search engines natural results positioning (not paid). They selected a cms for the project and built the new site. Then they used a SEO agency to optimize the site SEO. The problem was that the CMS was not SEO friendly, you could not put one H1 title on each page (where I have personally experienced on a large e-commerce site !!!). The cost to repair this problem was a period of 6 months and launch of several thousand Euros. Training in SEO, even basic, they would have saved valuable time by avoiding such traps.
Another company was reviewing their brand. They were in the process of fully reviewing the look, design and navigation of the website based on their new branding goals. They decided to create a site with JavaScript menus with flash animations. They created a site with a very nice ergonomics and usability for the visitor, but, alas, impenetrable for the search engines do not read or JavaScript or flash. The referrer house did not have the conviction to demonstrate the consequences of such decisions and the traffic went by the wayside. Again, an SEO training on SEO techniques have prevented management to take bad decisions.
The source of the problem:
In large enterprises one of major challenges is that there are many different teams involved in the decisions. There is the marketing, sales, development and the executive. Each of these teams can make decisions that will be fatal for SEO. Success in Search Marketing implies that these teams work in unison. However, coordinating the work of all these teams can prove to be a difficult exercise. One great way is to follow a SEO training to all teams, so, have integrated the importance of their decisions on the impact of their decisions on Search Marketing.
And to make things even worse, here are two examples of poor decision making for SEO:
- In many companies, optimizing a site SEO is some-thing that must be done once the site is complete. Too late, the damage has already been done, and often it is necessary to revise the copy.
- Businesses use the services of a SEO agency without the site involved in the project from the start. Worse, the SEO agency does not have the power of persuasion to demonstrate the bad decisions of the executive.
To summarize, involve an SEO consultant too late or call in a junior SEO agency will not have enough persuasion to influence decisions, are mistakes you want to avoid at all costs.
How to fix it? By following the key people in each team, including the executive, SEO training to understand the importance of SEO optimization techniques in order to build strategic business visibility online to acquire traffic targeted consumers.
Knowledge is power; not knowing weakens the scope of business. Once the teams have understood the SEO, they are in a much better position to make beneficial decisions for the company. Sometimes there is a tension between the business objectives and requirements of SEO, but these can almost always be handled gracefully if the questions are asked in advance.
In an SEO training I realized (always with passion, which does not hurt the contrary), I had the management team in the room for 4 hours on the 2 days training. We stayed on a fairly high level SEO, although they had no notions of optimization techniques in SEO we have come a long way. There was a ton of questions and dialogues with supporting evidence and at the end, they had understood the basics.
The outcome of the training was very interesting. Historically they had a focus on the techniques of mechanical optimizations SEO of a site. But interest in promoting the site and natural link building and inbound marketing and the interest of the promotion on social networks were far from sufficient. They have taken radical decisions SEO strategy that had the effect of greatly increase traffic and conversions on their e-commerce site.
The key to success:
Large organizations are complex beasts that many people have an opportunity to intervene (or decisions) on the corporate website. They are all well-intentioned, but what you may not hurt you. Training people is key. It is not necessary to spend years learning all the tricks and techniques of SEO, but they must understand the basics of SEO to make the right decisions.
And the sooner the better to take the right direction because decisions are taken on a site daily. Of course there are other priorities in the company that should be considered. Enjoy meetings on upgrades or site redesign to track SEO training. These meetings are an opportunity to bring together the different people involved anyway. So it's a perfect time to give them a basic knowledge in SEO to make better decisions.
An
SEO training SEO will put you away from making bad decisions, while helping you
to take excellent. Knowledge is definitely
power. So
make sure that those who have the power to make decisions on the company website
have the knowledge necessary to succeed in your search marketing strategy.
