Friday, May 1, 2015

Google Panda 4.0: An update that will remain in history



Google Panda 4.0: An update that will remain in history

The official update Google Panda 4.0 was announced on May 21, 2014; it does not seem harmless because it is on the podium in third place of the most important updates Panda, with an Impact rate in English Query 7.5%. Knowing that the major update was in fact that the deployment of Google Panda filter 24 February 2011, with an impact of 11.8% on the 

American market.

Tweet Google Panda 4.0
The latest version of Panda as having impacted the SERPs took place August 12, 2011, so it's been three years (2 years and 9 months to be exact) that we had not seen such a violent update the filter, as that the 4.0 update Panda will remain engraved in the history of this filter. To give you an idea, the launch of Google Penguin, the impact on the English queries was 3.1%, so it is more than double this brutal update.

Avoid a penalty Google Panda: It's easy!

Google Panda 4.0,  Loan 2 or too sunny weekend

Google launched an update named Loan 2 the weekend of 17 and 18 May and Google Panda 4.0 May 21 
 who are used to mark a difference between official announcement and the actual update in the algorithm, it could be that Panda 4.0 has been carried out 3-4 days earlier.

Several updates at the same time to let doubt among webmasters, is fair game! Indeed, the first returns of experience and turbulence dates in the serpomètre show that all happened between 17 and 18 May with a score of 17, 7 and 6 in 18 serpomètre.

Even if we notice on May 21 a score of 5, given the importance of this update Google Panda, it would be surprising that the update  Loan 2 was more powerful. Or, netizens have shifted their computers for the benefit of the good weather, which could explain your traffic drop.

Although this hypothesis seems far fetched, it does not mean throwing well. Indeed, as is repeated for each update, do not act in haste and take the time to analyze the data over a longer period.

Serpomètre score 7 Google Panda 4.0 (May 17-18)

The ball is in your court

As you may already know, the Panda filter, now integrated into the algorithm for some time, focuses on internal criteria (on-site) in your site. Generally, there are two major problems:

Quantity> Quality: Your site lacks quality content and you have too many empty pages
Over-optimization: Your site is optimized too; keep repeating your keywords everywhere

Avoid a penalty Google Panda: It's easy!

In short, use common sense, if 100% of your pages have a qualitative content there is no reason why Panda penalizes you. It's pretty simplistic reasoning, I grant you, yet the quality has always been the watchword of this animal, charge you to the means to achieve it.

It will always be easier to avoid this filter with an informative web magazine with an online store that sells socks, with pages that vary only according to the brand, color or size. E- BAY is also a victim of Google Panda LA 4.0 with a loss of traffic of around 33%, enough to shake all the giants of the web.

Black Hat SEO: A coterminous but effective strategy!



You have probably heard of Black Hat search engine optimization and some you even ever thought about using these techniques. We will not go into the eternal debate that is to say that all the Black Hat SEOs make as soon as a link is deliberately created, it is in fact not natural.

However, we would like to speak to a class of Black Hat, which, for us, clearly shows the limits of the Google algorithm. Indeed, by integrating in their SEO strategy updates from Google and more precisely penalties, Black Hat professionals come to dominate many areas on the canvas.
Black Hat SEO - A coterminous but effective strategy

The Black Hat SEO is it sustainable? No!

Everyone knows that Google is the war to abusive techniques search engine optimization and that over time these strategies are often perilous. Updates and inspection of employees of the Quality Team Google clearly prevent the implementation of a strategy for sustainable Black Hat.

Is Black Hat SEO cost? Yes!

The strategy is profitable as before suffering the wrath of Google, the site may dominate the SERPs or on the main requests of the market. Although the situation is temporary, its leading position in this short period allows him to blow its sales and thus it’s CA.

On average site takes about two months fell by the aggressiveness of the strategy.

A strategy that still works...

Considering his Black Hat Google penalties strategy it is today (03.06.2014) yet possible to dominate the SERPs with unscrupulous methods.
Simply having a website on hand in reserve that it will restart when the previous site will be penalized, and so on.

The adage of Black Hat is typical of this strategy:
If Google penalizes a website, the time it removes the 10 new sites are already online.

Black Hat SEO - A coterminous but effective strategy-2

Dangerous ground

Attention the world of Black Hat is not a bed of roses. Hackers and spammers are desperate to fight you if you dare to venture on their land. From the mass mailing of spam reports to the exploitation of vulnerabilities in your site, through duplicating your content, they will not hesitate to use all kinds of techniques to harm you, it is called Negative SEO.

What are the representative markets of these strategies?

We find this kind of techniques primarily in the following areas:

    Pornography
    Mutual
    Sextoys
    Meeting
    Lingerie
    Electronic cigarette

When the Black Hat practice we advance blindly, partly because you cannot predict how and how long Google will react, and secondly because competitors will take you out war end.

Case study of a Black Hat SEO strategy

Take the example of the site , which positions itself for many years in the highly lucrative sector of the electronic cigarette.

Netlinking Black Hat strategy

In 15 days (October 20 to November 4, 2013), the site increased from 53 referring domains in 1206. Looking at the curve, one wonders how the site goes through the cracks by practicing these techniques, yet...

Netlinking Black Hat strategy

Strategy netlinking Black Hat-2

In terms of the quality of media, I think it does not even deserve the creation of a part in this post. Just note that the first reference field is the directory "annuairetop.fr" and returns 23,000 links on the anchor "electronic cigarette".
You will also find many slogs all possible extensions .ru .se .uk .ge .my .org .pl.

Black Hat anchors profile

Again, one quickly understands the deception. Indeed, 62% of links (in terms of referring domains) point to anchor "electronic cigarette", which is anchored by far the most used in the strategy, against only 16% for the second anchor.

Profile-d'ancres-Black-Hat

The site does not he try to position themselves in the most sought application of the market?

The last two points are the main factors of a Penguin penalty, one wonders how the site can still position and be the undisputed market leader.
Results Black Hat SEO strategy With the figures previously established, no one could expect what follows...

Results Black Hat SEO strategy

Results-de-la-strategy-of-SEO-Black-Hat-2-1.png

The charts speak for themselves, the aggressive strategy of Black Hat works incredibly well. Even if we can assume that there is not very long before the site fall, the turnover generated easily allow it to restart one, nay, several sites.