Be creative SEO being different
SEO is becoming increasingly competitive, and interest in this area is steadily gaining new members. Reaching the top spots becomes more difficult because there are more people. Your goal is to differentiate yourself and attract more visits on your pages, be it blog articles, an E-commerce site or a content site. To this we must differentiate and use creativity. It is also necessary to understand the sense of creativity and know how to express it. This article poses a different view of what one may think of creativity, and suggests ways to exercise in the development of its natural SEO.
Creativity is not necessarily artistic
Indeed think that creativity must be expressed exclusively in the shape or design of your sites is a mistake. While the look and ergonomics are important to offer attractive content and nice to look at. But this should not be achieved at the expense of those who read you. Because that is the bottom that make the difference between your pages and those of others. So to get creative in SEO, we must first think about your topics, your topics and your categories.
Creativity is also done differently
Your problem will be to find the ideas of differentiation. It is at this level that you will be identified and recognized. To topics, different topics and categories, it is already essential to look at what exists. Then release new tracks, and even if the subject is already treated, do not hesitate to make a contribution from a different point of view.
The example with the blog
You know the subjects SEO are growing day by day. Countless blog on SEO, but you can distinguish their interests and positions: Demonstration blog, blog for technical analysis, advice blog, blog of reflection. It is this last type of blog that I wanted to direct me. And with a public position, to make my articles and SEO accessible to the greatest number. Rather than giving technical explanations or enter terms specific to professional SEOs, I decided to speak also for those who address the question of necessity and desire for their sites, without necessarily doing their job. So I cling to ask fundamental questions which I believe are not treated fairly on the web, and can later serve as a good foundation. This is also true in the opposite direction, SEO is changing so fast, especially differently in different experiences, I wanted to provide objective and reliable information as for more experienced who want to take back.
I think with this example you understand my creative process. With thinking like this you'll untap new keywords in addition to those that you appear obvious. Now it's time to attract visitors to your site.
Engage the discussion on social networks
Even social networks. Yes, this is the place parfais to demonstrate your creativity. And for that, it must be reflected in the messages you post. Moreover, with the emergence of communities on Google + or Viadeo for example, you have the opportunity to contact you to an already interested audience about your topic. Now the whole exercise is to engage the interest of members of these communities, with clear messages, creative and different. Instead of preferring "This is my new article", or "Discover our new range," you can describe the subject, make a short argument, and invite to the full reading. Please note this is not easy. But it is already a differentiation.
For other networks like Facebook or Twitter, the shape will be different but the idea remains the same differentiation.
The Facebook case
On Facebook, users think rather use for private purposes, to speak with their friends or play. Not necessarily to buy, read or do research on the web (or maybe not yet?). But that does not stop you to be creative in the messages. The informal tone is required, prefer humor, gambling, and sympathy. Introduce images, ask questions to your fans, make the play, in the end it is they who keep your page.
If Twitter
Twitter is the network or creativity is expressed. You have the example with the tweet sent in TV shows (live updates). Twitter is promoting interest in one sentence of 140 characters. Be clear, fair and use the right keywords. I return here to the general advice given earlier this sub-part, prefer a message speaking directly to your subject, rather than just make an announcement: "And how you use your smartphone? "Rather than" The different use of smartphones. " Example simple and fast, but the idea is understandable. The difficulty of this network will attract in so few characters. Then there was a trap, go too creative or too offbeat, but you soon realize you can be because fewer people understand, hence less clicks and visits. Also like on Facebook, play your followers.
Conclusion
This article gives the elements to understand the meaning of creativity on the web, and deliberately leaves for you to express yourself. Be creative in SEO is to have different ideas initially think it is rather the marketing aspect of SEO, as the second reflection will be how interested Internet users. And for this, I remember a phrase I often heard my matches, that all athletes recognize their share of coaches: do play!
