SEO includes activities to enhance the visibility of
a website on search engines, this in the natural results. Improved positioning
of a site to increase its engine traffic comes in 2 main areas:
Implementation of internal actions to the site
(optimization of Meta tags, defining the content of pages, links mesh, tree
...)
Implementation of external actions to the site (back
links, link baiting ...)
SEA: Search Engine Advertising or management of
advertising on search engines
AES Includes activities to purchase advertising
space and links pointing to your site. The compensation system can be very
different depending on the types of campaigns.
Here are the main ones:
CPC (Cost per Click) each person who clicks on the
link cost you money
CPA (Cost per Action): You pay only if the user
performs an action, you define your needs (Conversion to purchase, download, and
form filling ...)
One of the most popular programs is Adwords or
sponsored links, the program can display the results of your search engine
Google, and affiliated sites.
SMO: Social Media Optimization or optimizing your
presence on social networks
This optimization strategy is to disseminate
information and to acquire traffic through social networks. It is now associated
with SEO and SEA to form all related to SEO marketing techniques. The
best-known media concerned are: Facebook, Twitter, LinkedIn, and YouTube Video.
All these activities SEO, SEA and SMO has a name:
SEM or Search Engine Marketing
SEM: Search Engine Marketing or managing your
marketing on search engines
SEM: includes all activities aimed at enhancing the
visibility of a website from the web. In general, today SEM = SEO + SEA + SMO
