SEO, also known as
SEO (Search Engine Optimization) is the set of methods and technical know-how
and marketing allowing a web page to be positioned as high as possible in the
result pages of search engines (Google , Bing ...).
To optimize the SEO of your site, it is possible to intervene on many variables such as URLs, keywords contained in your pages, inbound links, and outbound links.
SEO is the way you structure your website so that the search engines understand, analyze and classify optimally. But be careful not to focus solely on search engines. It should also keep in mind your visitors and allow them to use your clear and ergonomically site.
In summary, the SEO is the art of making accessible and readable all the information contained in your site both search engines and your visitors.
Is SEO "natural"?
SEO is nothing "natural" because it uses advanced techniques and its principle is to influence the positioning of your page.
The natural word simply allows the SEO differentiate the paid search also known as "sponsored links".
Moreover, in principle SEO is totally free since you can decide to manage your own SEO (without using a rating agency) and the search engines like Google or Bing will not ask you to financial compensation.
SEO objectives
In this section, we list the most likely targets that your organization might have when setting up an SEO strategy.
Also note that this list is not exhaustive and that each organization has its own goals as dependent on its specificity.
Increasing incoming traffic
Target qualified leads
having a viable and sustainable positioning on search engines compared to your competitors
Lower your acquisition costs
Limit your dependence on premium channels
Is SEO accessible to all?
SEO (SEO) is a complex discipline; the foundations remain very easy to understand. If you have some knowledge of HTML, a little common sense and the time you are able to optimize the SEO of your site. In addition, while applying the basic elements sometimes enough to make a difference with its competitors.
To go further and develop real expertise SEO, we must study and practice many cases as possible.
Note that the mastery of SEO involves three essential qualities:
Writing original content for search engines but also to your visitors. Do not copy / paste existing content on the web. Google recently waged a relentless war against the "duplicate content" (duplicate content) thanks to its Panda algorithms. Marketing knowledge to find strategic keywords and to match the needs of visitors with the content of your pages.
To optimize the SEO of your site, it is possible to intervene on many variables such as URLs, keywords contained in your pages, inbound links, and outbound links.
SEO is the way you structure your website so that the search engines understand, analyze and classify optimally. But be careful not to focus solely on search engines. It should also keep in mind your visitors and allow them to use your clear and ergonomically site.
In summary, the SEO is the art of making accessible and readable all the information contained in your site both search engines and your visitors.
Is SEO "natural"?
SEO is nothing "natural" because it uses advanced techniques and its principle is to influence the positioning of your page.
The natural word simply allows the SEO differentiate the paid search also known as "sponsored links".
Moreover, in principle SEO is totally free since you can decide to manage your own SEO (without using a rating agency) and the search engines like Google or Bing will not ask you to financial compensation.
SEO objectives
In this section, we list the most likely targets that your organization might have when setting up an SEO strategy.
Also note that this list is not exhaustive and that each organization has its own goals as dependent on its specificity.
Increasing incoming traffic
Target qualified leads
having a viable and sustainable positioning on search engines compared to your competitors
Lower your acquisition costs
Limit your dependence on premium channels
Is SEO accessible to all?
SEO (SEO) is a complex discipline; the foundations remain very easy to understand. If you have some knowledge of HTML, a little common sense and the time you are able to optimize the SEO of your site. In addition, while applying the basic elements sometimes enough to make a difference with its competitors.
To go further and develop real expertise SEO, we must study and practice many cases as possible.
Note that the mastery of SEO involves three essential qualities:
Writing original content for search engines but also to your visitors. Do not copy / paste existing content on the web. Google recently waged a relentless war against the "duplicate content" (duplicate content) thanks to its Panda algorithms. Marketing knowledge to find strategic keywords and to match the needs of visitors with the content of your pages.
