However, we would like to speak to a class of Black Hat, which, for us, clearly shows the limits of the Google algorithm. Indeed, by integrating in their SEO strategy updates from Google and more precisely penalties, Black Hat professionals come to dominate many areas on the canvas.
Black Hat SEO - A coterminous but effective strategy
The Black Hat SEO is it sustainable? No!
Everyone knows that Google is the war to abusive techniques search engine optimization and that over time these strategies are often perilous. Updates and inspection of employees of the Quality Team Google clearly prevent the implementation of a strategy for sustainable Black Hat.
Is Black Hat SEO cost? Yes!
The strategy is profitable as before suffering the wrath of Google, the site may dominate the SERPs or on the main requests of the market. Although the situation is temporary, its leading position in this short period allows him to blow its sales and thus it’s CA.
On average site takes about two months fell by the aggressiveness of the strategy.
A strategy that still works...
Considering his Black Hat Google penalties strategy it is today (03.06.2014) yet possible to dominate the SERPs with unscrupulous methods.
Simply having a website on hand in reserve that it will restart when the previous site will be penalized, and so on.
The adage of Black Hat is typical of this strategy:
If Google penalizes a website, the time it removes the 10 new sites are already online.
Black Hat SEO - A coterminous but effective strategy-2
Dangerous ground
Attention the world of Black Hat is not a bed of roses. Hackers and spammers are desperate to fight you if you dare to venture on their land. From the mass mailing of spam reports to the exploitation of vulnerabilities in your site, through duplicating your content, they will not hesitate to use all kinds of techniques to harm you, it is called Negative SEO.
What are the representative markets of these strategies?
We find this kind of techniques primarily in the following areas:
Pornography
Mutual
Sextoys
Meeting
Lingerie
Electronic cigarette
When the Black Hat practice we advance blindly, partly because you cannot predict how and how long Google will react, and secondly because competitors will take you out war end.
Case study of a Black Hat SEO strategy
Take the example of the site , which positions itself for many years in the highly lucrative sector of the electronic cigarette.
Netlinking Black Hat strategy
In 15 days (October 20 to November 4, 2013), the site increased from 53 referring domains in 1206. Looking at the curve, one wonders how the site goes through the cracks by practicing these techniques, yet...
Netlinking Black Hat strategy
Strategy netlinking Black Hat-2
In terms of the quality of media, I think it does not even deserve the creation of a part in this post. Just note that the first reference field is the directory "annuairetop.fr" and returns 23,000 links on the anchor "electronic cigarette".
You will also find many slogs all possible extensions .ru .se .uk .ge .my .org .pl.
Black Hat anchors profile
Again, one quickly understands the deception. Indeed, 62% of links (in terms of referring domains) point to anchor "electronic cigarette", which is anchored by far the most used in the strategy, against only 16% for the second anchor.
Profile-d'ancres-Black-Hat
The site does not he try to position themselves in the most sought application of the market?
The last two points are the main factors of a Penguin penalty, one wonders how the site can still position and be the undisputed market leader.
Results Black Hat SEO strategy With the figures previously established, no one could expect what follows...
Results Black Hat SEO strategy
Results-de-la-strategy-of-SEO-Black-Hat-2-1.png
The charts speak for themselves, the aggressive strategy of Black Hat works incredibly well. Even if we can assume that there is not very long before the site fall, the turnover generated easily allow it to restart one, nay, several sites.