Friday, May 1, 2015

Google Panda 4.0: An update that will remain in history



Google Panda 4.0: An update that will remain in history

The official update Google Panda 4.0 was announced on May 21, 2014; it does not seem harmless because it is on the podium in third place of the most important updates Panda, with an Impact rate in English Query 7.5%. Knowing that the major update was in fact that the deployment of Google Panda filter 24 February 2011, with an impact of 11.8% on the 

American market.

Tweet Google Panda 4.0
The latest version of Panda as having impacted the SERPs took place August 12, 2011, so it's been three years (2 years and 9 months to be exact) that we had not seen such a violent update the filter, as that the 4.0 update Panda will remain engraved in the history of this filter. To give you an idea, the launch of Google Penguin, the impact on the English queries was 3.1%, so it is more than double this brutal update.

Avoid a penalty Google Panda: It's easy!

Google Panda 4.0,  Loan 2 or too sunny weekend

Google launched an update named Loan 2 the weekend of 17 and 18 May and Google Panda 4.0 May 21 
 who are used to mark a difference between official announcement and the actual update in the algorithm, it could be that Panda 4.0 has been carried out 3-4 days earlier.

Several updates at the same time to let doubt among webmasters, is fair game! Indeed, the first returns of experience and turbulence dates in the serpomètre show that all happened between 17 and 18 May with a score of 17, 7 and 6 in 18 serpomètre.

Even if we notice on May 21 a score of 5, given the importance of this update Google Panda, it would be surprising that the update  Loan 2 was more powerful. Or, netizens have shifted their computers for the benefit of the good weather, which could explain your traffic drop.

Although this hypothesis seems far fetched, it does not mean throwing well. Indeed, as is repeated for each update, do not act in haste and take the time to analyze the data over a longer period.

Serpomètre score 7 Google Panda 4.0 (May 17-18)

The ball is in your court

As you may already know, the Panda filter, now integrated into the algorithm for some time, focuses on internal criteria (on-site) in your site. Generally, there are two major problems:

Quantity> Quality: Your site lacks quality content and you have too many empty pages
Over-optimization: Your site is optimized too; keep repeating your keywords everywhere

Avoid a penalty Google Panda: It's easy!

In short, use common sense, if 100% of your pages have a qualitative content there is no reason why Panda penalizes you. It's pretty simplistic reasoning, I grant you, yet the quality has always been the watchword of this animal, charge you to the means to achieve it.

It will always be easier to avoid this filter with an informative web magazine with an online store that sells socks, with pages that vary only according to the brand, color or size. E- BAY is also a victim of Google Panda LA 4.0 with a loss of traffic of around 33%, enough to shake all the giants of the web.