5 benefits for local businesses to use social networks instead of a website

5 benefits for local businesses to use social networks instead of a website

Search for a company on the web is automatic. But all companies do not have a website, what good have understood the benefit of procuring. This is the case of local companies, especially local businesses which nevertheless have great potential for visibility on the web. I think the reasons are cost, time and especially knowledge. Indeed site creation methods are becoming more specialized. At the same time the offers multiply and distinguish the services becomes difficult. A solution that simplifies entering the web, social networks and are the pages dedicated to businesses.

Benefit # 1: a more dynamic activity

A page on a social network filled the same objectives as a website, and even improves the attractiveness of the company. Local merchants, but also many companies have the reflex to limit their site a showcase, even if it includes a contact form. The problem is that they are not sufficient to encourage involvement. While Internet users on social networks behave differently. On the one hand they know that their message will be visible to all, and secondly they can both contact the company or other clients. The power given to them is their motivation.

Benefit # 2: the creation of a community

Social networks involve regularly update their contents. This is what motivates users to post messages, comment, like or share. In this way they participate in the creation of content, and a beneficial effect, generate participation from other members. The participation demonstrates the attractiveness of a page and creates an active community. In this community you can get valuable information: views, comments, likes, issues, and especially the famous need.

Advantage 3: cost

Registration is free on social networks. This allows traders to save the cost of creating and maintaining a website. The important element to consider is time. Facilitate a presence on the social pages request of reflection time, reading and analysis. However this is not a productive activity against time because it is an investment that will pay off once the users participate and that the objectives will be achieved.

Advantage 4: better local visibility

In order to be visible a website must be well referenced. SEO is a full time job, and even technique. Social networks have the advantage of not requiring any technical knowledge, and to be well optimized pages for SEO. In addition, Google tends to favor results from social networks, including hers Google+.

Advantage 5: the ability to differentiate

This last advantage lies in the fact that few local businesses use social networks and even the internet. So this is a great way to differentiate by social activity. While many competitors may appear, the Community promotes the loyalty effect. The key to differentiate your creativity. Just a good dose of common sense and reflection. My previous article on creativity in SEO can help.

Conclusion

Animate a social network is an investment of time, the results are visible quickly. This is not an alternative for local businesses. They are more effective than websites "showcase". They fulfill the same objectives and open up new opportunities: the development of communities. Lack of knowledge may violate the enthusiasm of traders. To compensate, try to imagine, create, you will see results quickly, and generally customers are finally themselves applicants. To get started or expand your presence already established, do not hesitate to ask questions as some already do, with the following comments on twitter, facebook or google +.

How to learn SEO?

Learn to SEO, that is to say, to reference a site in search engines and improve its position in the results, is within the reach of all. A requirement to adopt an operational approach and rigor in learning. The first difficulty when one wants to learn to SEO is not to find sources. The web is a powerhouse of articles, tips, blogs, websites ... about SEO and its application. The challenge will be to find good, objective, timely, comprehensive and representative enough to have good ideas of subjects studied. Behind the resources you can find on the web, there are often financial targets, image or reputation. So the goal of the editors is often more financial and educational. But I think to see the content of good qualities on the Web, begin to teach others the most objective methods, and tools for them to do in a notice. This will be the focus of this article, inform you of the risks and limitations of an unorganized learning, and give you the names of some reliable sources.

Distinguish SEO and paid search

In this article we will talk about SEO, but I also offers sources in the paid listings. The aim is to propose various sources to have a broad knowledge of SEO in general.

In your learning, I suggest you start learning SEO or SEO, to acquire the basics of optimizing fundamental for search engines. For SEO, although different in some respects, also depends on the quality of your SEO work.

In addition, beginning with the SEO allows to me to become aware of the importance of having a marketing approach in creating unique content. It also allows taking into account the role of social networks in order to be better prepared for the future.

Start with the book "Successful SEO web" 

I suggest you start with the book the title. You can find it through this link. Olivier Andrieu is one of the first to be interested in the visibility of sites on the web. You will find a good review of the book by visiting this page. So he put in this book all his experience and expertise. Most of the work is its comprehensiveness and ease of understanding. The book is the oldest on SEO, and the latest date of 2012. With this book you will learn the basics and go over reading the details. This approach will allow you to be able to understand and analyze a situation, to gain your own experience.

A selection of blogs

Parallel and after starting with the book "Successful SEO web" I suggest you read the articles dedicated bloggers. Do not limit yourself to a single source allows to take back and to have a better vision of the subjects. Of course, if you read this article I encourage you to continue to consult the blog seo trends!

Sometimes blogs are part of a strategy, and their goal is to monetize or sell the services of a few people or a few businesses. If you feel the information is too influenced or lack of objectivity, your reaction is sure to change the blog. Also sometimes some that may seem like the most read and well referenced will do not always meet your expectations. So I offer a varied list of blog that allow to learn and stay updated easily:

Abundance

Web Rank Info

Seo Mix

The Linda Fall blog

Axis Net Blog

Blog Mar1e

SEO Visibility

Other blogs

The non-exhaustive list, but you will find in the latter a complete list that will take you to many sources. The first 2 are characterized to comment on current events. Abundance is the site of Olivier Andrieu, the author saw earlier.

This list is for blogs that have proven themselves, but I also wanted added a find, a blog that focuses on the essentials, which I think will bring you good information, that Linda Fall. If you use WordPress (and otherwise too), I board the blog Seo Mix, simple and accurate. Other trends will sometimes write 'off-topic', but take the best and articles of interest. So I encourage you to seek and go to less-known bloggers, who do a respectable job of democratization and explanation.

Take back with personal experiences

Is that all? No other books or other sites? Well in truth not because no resources is able to give you a quick SEO technique. The only way to learn effectively is to practice. Content is the most important element of SEO. Start by creating this content, please write your text in a blog or social network. To use free blogging platforms like Blogger, Over Blog, WordPress or Tumblr to get used to, test and find your style. Then evolve if you wish.

In SEO we advance with personal experience. Hence the risk of thinking that his is universal. You will read articles or comments from things that work for some, but remember that this will not necessarily work for all. This generally depends on the macro and micro trends of each sector, that is to say the levels of competition, the tendency of a field ...

Conclusion

To learn how to do SEO and evolve you have to be curious. This will take time, but not all of your time. It is not necessary to spend a whole day, read dozens of articles a day. Also seen can find other resources and search for reviews on the internet or by asking questions. To me, having started with the book presented at the start, the best way to learn and get better rest to practice and prepare.

Warning, there is a trap. The one to want too much focus on web development technical aspects. That's two different things, if you want to learn to program sites, do not read on SEO. And do not think that a good technical mastery also improve your SEO and your positioning. You can lose a lot of time to deviate from the real topic of interest.

Doing SEO is creating content, text, learning how to use social media effectively, but before the first stage of drafting, consider structuring your approach, define market positioning, a cape, which already will structure your approach.

The 4 most important criteria of SEO

The 4 most important criteria of SEO

As I realize that readers of this blog are discovering majority SEO, I decided to give them a good foundation from which the subject of this article. Furthermore, I also noticed that many regulars, and even experienced, sometimes struggling on the most important criteria of SEO. Thus this article is inclusive and allows to take back to better tackle the task.

The contents # 1

Once you open a book or a web page on learning SEO, we always find in the first lines the phrase "content is king". Indeed, content is king, he is the focus of your site. It was in this pool that Google will search for keywords you have placed. By definition, for I hear the text content and images. So you understand the logic of my reasoning without content there can not be any SEO. In addition, search engines are very demanding. But not just any unique content (which is not duplicated), and quality of content (original topic, relevant keywords). The keyword selection you make will be decisive in the success of this first test, to the delight of your visitors, who will find quality content.

The structure # 2

After content, up to its structure. The structure of a page to optimize your content and to prioritize in order of importance. The structure allows you to guide Google in visiting your site. To have a concrete vision, you can using the webmaster tools show how the engine sees your page. The display does not take into account the design, but only the text. And so, Google route your text from top to bottom or from most important to least important.

Let the steps. To optimize your page (take the example of a page and not a site), you must write your content. For this, determine important keywords representing the topic of your page, between 5 and 10 or more to your liking. So you just set a semantic field, you will have to divide your page. Let us start from the top down:

The URL

You can enter keywords from the URL. For example this page for the url is "http://freeseotips2050.blogspot.com/2015/04/what-is-seo-seo-seo-includes-activities.html".

The structure "hn"

Your page should consist of securities. The first, the most important must be written between 2 tags <h1> </ h1>. For subtitles, it will be <h2> </ h2>, and so on up to 6 levels. The text in each title will it between <p> </ p>.

The words "fat"

The words "fat", although in quotes, the engine indicates the important words. They therefore appear in bold, but in truth it is not for style or design. It is indeed to indicate the engine important words. To do this, specify between 2 tags <strong> </ strong>. The error here is to write a <b>, or use CSS to not indicate an important word but just a bold effect. I think you understand the subtlety and interest.

Internal links

The links you make between page are important because they indicate to Google the way it must continue to follow.

To organize your pages, the most important you will need to put in links that the search engine will find first.

External links or back links # 3

With the content and structure, you're busy your site. We talk optimization "on-site". It is, you guessed fundamental. This is the basis that will determine what now follows for ciritères 3 and 4: optimization "off-Site" Links are the strongest criterion referencing. Google keeps telling us to work these links rather than other things. An external link is the link provided by another site that redirects we say professional term that points towards your page. So you mentioned, which means that you have quality content.

Google will appreciate and you will know. These links are hard to get, and you get back here in another dimension of SEO. Included in this blog article detailing the importance of these links. As I discuss in the article linked in the preceding link, a dozen sufficient. In the early days of SEO, SEOs submit their websites to directories on the web, which automatically made them an external link. Google now clearly and formally considers this practice as unnatural and sanction. You'll get your hand a more professional approach and marketing: creating meaningful partnerships and quality, canvassing other site, co-writing ... It is also an opportunity to express your creativity.

Social networking # 4

As is often the topics on the SEO, the latter are not the least important (last but not least!). Indeed, the networks deserve a blog alone. Their role changed dramatically over the past 3 years, so we predicted that they can take power over Google ... In fact, they are the content of your relay, the meeting place of your visitors and the place where can play your reputation. SEO becomes collaborative, it depends on the other. So the goal here is to attract a community on your social networking pages, facebook, twitter, google plus or others, to interest and loyalty. This amounts to enliven your community with information, games or any other means which leaves your creativity. For while managing social media is difficult, only creativity works.

To conclude

These four most important criteria define the final 4 stages. Indeed, by performing one after the other, you will get to get good positioning and satisfactory conversions. Soon, you will discover that there are many way to quickly realize these stages, with unnatural methods. For the content is repeated keywords (the number of occurrence is not taken into account by Google), the <hn> too long (remember that it must be titles), links External between your own sites ... well whatever is "over-optimized" using the words of Google. SEO is primarily manual work. All these criteria are very important, do not underestimate and do not confuse speed with haste.

I take this opportunity to thank you, visitors / readers and visitors / readers of my blog, and members of my social networks, with whom I could talk for sure, and receive words of encouragement.

Getting your site with effective on-page optimization

Getting your site with effective on-page optimization

After defining a list of relevant keywords is the optimization step. It is to write content and configure the site. In the on-page SEO, we are focusing on the pages, not on the external environment. The goal is to have well represented keywords and site indexing by Google is facilitated. I continue in the will of this blog to clarify the basic and provide an approach that can be used to the greatest number. I also answer some questions I get every day.



Getting your site with the tag "title" and "description"

The tags (or meta) "title" and "description" are used to indicate to Google for information on a page. Indeed these tags are part of the first items to be scanned because it is in the computer code that is your site. Only the "title" tag is visible to users in the navigation tab of their browser.

The tag "title"

The "title" tag is the title given to a page. The important thing here is to indicate keywords that you want to highlight. We must find a balance between following keywords and phrase. For example:

<Title> Blog about Natural SEO. Articles Web Marketing </ title>



The size of this title should be 70 characters. To measure I suggest you use the site preview tool SEOlius. You'll notice that the first letters of the key words are capitalized. This has the advantage of facilitating their visibility when the title is displayed in a tab.

Specifically in computer code the title is written between the <head> </ head> of your page. This place is reserved for Google to provide information and not to your visitors.

The meta tag "description"

The meta tag "description" is displayed in the presentation page of Google results. It is not important for SEO. However it is still important to indicate keywords because they will be displayed in bold if the user had typed the same word. Here is an example:

Meta Description

Display of meta description on Google
The meta description should consist of complete sentences. This is not a succession of keywords, but a short text on a page. This text must contain less than 156 characters. I board the tool SEOliuspour sure.

If you do not meet the description, Google will take a sample of your page. The result in the computer code.

<Meta name = "description" content = "Description must be 156 characters">

Should indicate the site's name in the title and description tag?

This issue has no place for many who consider that a "title" tag should be written in the following format: "Page - Category - Site Name". And although not necessarily for the name of the site! There are no predefined models. If you want to develop your brand, or your reputation, I strongly advice you. However, it can quickly take up space within 70 characters (especially if your site name or brand is rather long). It can also reduce the impact of other keywords.

So I advise you not to repeat your keywords in these places. For example I do not recommend "Blog SEO. Blog about SEO and web marketing articles ". Repetition can be mistaken for spam by Google. Furthermore there must be a "title" and "description" one per page. To make sure you can use the "webmaster tools"> Appearance menu in the search results> HTML Improvement.

Getting your site with the URL

After the title and page description, it should focus on the URL. It is important that it contains the keywords of the page. Continuing our example, this is what we get:

According to the solution you use to manage your site you will be able to easily change your URL when you create the page. This is the case with wordpress I use to blog seo trends.

Once you have defined your URL, this must be final. I advise you therefore not to change after the launch. Otherwise Google will no longer find the original URL which will be a 404. To indicate that the URL should redirect to the new one, you must use a 301 redirect This can be very simple if you have a dedicated tool. Otherwise, call a specialist. Ask the question on a forum or even better contact me by comment or by form.

In the case of a small site (5-10 pages), this is easily manageable. However for an E-commerce site or a large blog it can quickly become very tedious.

Getting your site with Hn tags

Now we come into the body of your page. The Hn tags are headlines. Imagine a newspaper, with a principal, a secondary title, a paragraph, a title part, as a sub part ... We are talking about because there Hn 6 levels of title, H1 to H6. Usually we stop the H3 or H4.

A page must contain a single H1. The keywords placed here will be very important to Google. Here's an example with the case of this article:

<H1> Getting your site with effective on-page optimization </ h1>.

The way I wrote the title corresponds to the conventional writing (the "h" can be written both in uppercase lowercase).

Then comes the H2 .:

<H2> Getting your site with the tag "title" and "description" </ h2>
<H2> Getting your site with the URL </ h2> ...
There is no specific number of H2 per page, but I suggest you do not abuse it:

On home page: maximum 4
In a category page of an e-commerce site: 1 or 2
In a blog post: hard to say, it can be "proportional" to the size of the article. 4, 5 or even 6 if you write a long article.
Then the H3. Useful for example as in as a party to a blog, for products of a category page on an e-commerce site:

<H3> The meta tag "title" </ h3>
<H3> The meta tag "description" </ h3> ...
The other great information that I want to give you in this part is to book these tags to keywords. Because I often see Hn on phrases like "Contact Us" or "Information" located in the sides or footer. The words inserted in these tags are important, so if you put words without interest to the SEO it will dilute the weight of the targeted keywords. Also be careful when text is repeated on every page that it is not in H tag, such as on this blog "Follow months", "Categories" or "Recent Comments" (that is the case on this blog, this is part of the improvements that I am trying to make).

You must be wondering how to see that they are your Hn titles. We must use tools that will be presented in a future article. I suggest you use the Firefox extension "Web Developer" that you can download free. On Firefox, go to Tools> Web Developer Extension> Wrap> Title (H1-H6).

Getting your website with optimized text

Hn between tags there will your text. You should write indicating the targeted keywords and variations. Here it plays a very important issue. Do not overdo the repetitions, otherwise Google will consider your site as SPAM. It is the object including its first major update in 2010, Google Panda, which helped to penalize sites that were abusing.

To know where is the limit, I often say that it is not necessary to make density calculations for a specific word in relation to all the words on the page (which is possible). Just read your text, and if words are too repetitive so that reading becomes boring, correct and refine your optimization. This is a very important concept of SEO: first think about the user, the user.

The <strong>

Still tags! They send clear instructions to Google when the engine has indexed and read your page. The <strong> are used to indicate important keywords. Visually the keyword is bold, but it is not the purpose of this tag. To create a bolding style effect, use the <b>.

When you put the fat, make sure it is properly inserted a tag strong that way <strong> Keywords </ strong>. If a text seems important to you, but you do not want to attract Google's attention, do this: <b> Keywords </ b>. This can happen to the text as "Contact months" for example.

There are not that strong tags to indicate that words are important. There are also <em>, whose visual effect is to put the word in italics. To simply use the style effect, you must use the <i>.

Getting your website with links

In your text you definitely will integrate links to other pages of your site. In addition to the visible links on every page, such as the menu or the links in the footer, I suggest you create links to internal pages. Overall, more links a page receives, the more it is important for Google because we tell him to visit her. Google follows all the links it finds in its path.

We have just introduced an important concept of SEO, internal linking, or the internal mesh.

From a user and even SEO perspective, it is good to make links to pages of the same theme. For a master record of an e-commerce site, consider creating a link to the category. Suggested items are also very useful. To make a blog links to further articles. If a page can contain links, you will have less chance to see well-positioned.

I am not speaking here of backlinks that concern the off-page optimization. I invite you to read the page on the importance of links to learn more. Indeed, the links to other sites are sending you have a very important role.

Getting your website with images

In latter come the images. Important for a pleasant site, you can also use for SEO. To do this you must complete alternative text, or alt tag. For example, the ALT tag of the image of this article is "on-page SEO."

The result in computer code:

<Img src = "image exemple.png" alt = "SEO on-page" title = "SEO on-page to its site properly reference" />

ALT and TITLE are not the same. The title of the image does not come into consideration in SEO. This is what is displayed on hover the mouse over the image. However you can specify keywords as this "title" is still read by Google.

If I fill board the ALT tag is because Google uses this information to index your image in its "Images" category. In other words, when you do an image search is the ALT tag which allows them to appear. Additionally Google may display images in the main results page.

You now know how to optimize the pages of your website for SEO. It is work but it's essential to be visible on Google. Your page should be consistent, that is to say that keywords should appear in what I call the trio "META - URL - CONTENT

Improve SEO through net-linking

Improve SEO through net-linking

The net-linking comes after page optimization of your site. These techniques allow you to receive external site links (back-links). These links are the lifeblood of SEO war. Their importance stems from the fact that Google uses historically external links to rank and reference sites. Today other criteria are taken into account, such as social networks, but the SEO community is not too soon to measure their impact. So we rely on the traditional test links. The net-linking takes different forms and is used differently depending on the interpretation by webmaster evolution of Google. The opportunity for me to clear brush on passageway, to remove misconceptions, and provide you the best advice.

Do not think net-linking, consider partnership

A link exchange is primarily a "partnership" between two sites. The race in first place want that trade is seen as SEO techniques. But then, trying too hard to make techniques to influence the results of Google, do relation exchanges with a view purely SEO is risky.

I see still a great opportunity to link exchanges. That of building a strategic partnership, and not purely SEO, with a complementary site, including the respective hearings may be interested. The concrete example is a cosmetics sales website that would offer specialized bloggers to test their products and give their opinions. This method 3 advantages:

Improve its image and reputation

Gather the opinions of blog visitors

Get links for SEO

However the approach is different and requires more resources. It is also necessary that the site can also be suitable. However, it is very beneficial, while e-merchants, do not hesitate!

The exchange Article

The exchange of items, or "guest blogging" are very fashionable. If you have a blog, you can offer a blogger to write an article is to be shown on the website. You do the same, or not (which is rare). This method involves giving a visibility space on its own site, and to have time to write an article to offer.

However, it has advantages for both the site receiving the item for the guest website:

Offer different content to visitors

Get the practical content for SEO

Increase its visibility (as the guest editor will advertise its product to its network)

For the guest website:

Themselves to other visitors

Getting quality site backlinks

Publish possibly on a topic that your editorial line does not allow you

Do not overlook the link exchanges

The exchange direct link

Originally, when webmaster enchantment a site they liked well, they do not hesitate to make a link to this site. They should think more about it today because the stakes are different. The method has been used on so influence SEO. All the engine seeks to penalize. So webmasters have found the idea of doing link exchanges. They usually perform in 3 parts of a site in the text, in dedicated pages ("Partners" page "Links"), or in spaces present on all pages of the site (footer, menus) .

The  Panda and Penguin have questioned this practice. So when I happen to offer sites to trade for my clients, and I sometimes encounters belief, summarized below:

Link Exchanges are detected and penalized.

Link Exchanges are not useful for SEO

That's what I say:

Link Exchanges are detected and penalized to terms that there is over-optimization of keywords (anchors), or too many links from the same site.

Link Exchanges are embedded in dedicated page with many more links = yes, but these pages allow still receive the benefit of PR and back-links. They are very useful and used.

Link Exchanges are not useful to the contrary SEO  Exchanging links is not a technical rule. Practice makes sense when performed in order to BBBB proposer an interesting and complementary content to its visiteursBBBBB. You just, as always in SEO, do not abuse it.

In fact I think the problem is that too many SEOs just think too much "SEO", rather than thinking "visitors". I would not be surprised to learn that exchanging links is the most used by advertiser’s technique.

However I prefer not advisable to make links to elements present on all pages. We call these links "sitewide". They have the disadvantage of receiving too many links within a site (Google counts 1 URL link). Before making an exchange or the footer menu, check that these links will not penalize you. For this look at the size of the site and your total number of links.

If you are close to over-optimization, I do not recommend link exchanges, especially with optimized anchor. However there are other meaningful ways to "hide" the practice with Google. This is not to propose exchanges between 2 sites, but between 3 and 4:

Site A -> Site B

 Site B -> C Site (Site belonging to A)

This method implies that the webmaster hold A 2 sites. This can be a technique. But again if it is made with too much abuse, I do not doubt the will of Google to find the exchange.

SEO directories are resisting

In experiments, the directories for SEO are part of the first techniques used by beginners. This is easily understood because it is difficult for the uninitiated to understand right from wrong from what we read on the internet. I see many clients every day wondering if the directories are useful, and how many entries should be done daily. To the first question I answer yes. For the second I reply that it is best not especially abuse. Directories are part of these sites in the cross-hairs of Google. So I recommend to perform in small quantities.

Sometimes some even say I have inscribed their site on a directory that will automatically create registration on tens or even more other directories. Wrong! Convenient to clearly forget.

Though the SEO directories are castigated it nevertheless remains that there are still a lot and they are widely used. I see also the positive impact they can have. But as trade directories are hard links, they become a "taboo" subject in the world of SEO. The most important is to remember that the directories are in moderation.

Press releases should be avoided

If directories can still be tolerated, this is not the case of press releases sites. Not even taboo for SEOs nor pity for Google. Forget those sites that have not escaped their viewfinder. Do not waste time writing press releases, because it still takes time. Instead, use your resources to create real partnerships.

link exchangeslink exchange

SEO Trends 2015: Confirmation

SEO Trends 2015 Confirmation

Articles about seo trends are emerging rather late in the year. I decided to offer you an article later to take the time to confirm my observations. Because this year I think there are many that tend SEO: content. It is not a surprise. But this basic concept so often happens after more appealing subjects like social networking, user experience or mobile. Quality content is not an easy task. Here are some tips to lead you on the right track. Your CTR will determine your success.

What is SEO content

It seems important to specify what the content. This is nothing more or less text, links, images and videos. The text remains the most important element for Google. To reference the keywords, the engine needs a lot of text.

Write the text is not within the reach of all. First I stress the word "write". Because I think it is not a question of producing, but to write. From this agreement allows to start in the right frame of mind.

It is not necessary to write novels. Internet users spend little time on a page. They specifically seek to find the most relevant information as quickly as possible. I'm not saying that we must be content with a sentence, but a dozen or more lines can be enough, about 150 to 300 words.

These figures are not to be taken as a comparison unit. Yet will it be that the text is optimized. Then many other criteria come into play. Keep in mind to have a synthetic style. I grant you this product exceeds my advice. However the argument justify the size.

What type of content application Google

I like to remember that Google is a distributor. It collects and organizes information. Like any retailer interest is in the quality of the product it offers. By logical extension, plus a site will have a good quality content, the easier it will be promoted in the right positions.

Quality content in Google's unique content. Yet something you already know. And the opportunity to recall that in 2015 we return to fundamentals. Content must be the engine of your sites. Think about the information you want to convey, and start writing.

We have the opportunity for further research idea for the creation of content in another article. My idea here is to let you know that writing content is accessible to any company and any website. E-commerce website B to B, showcase site, both commercially and in industry.

Click-through rates as a quality scoring criteria of content in 2015

I expected Google revolutionary criterion that would change the traditional pattern of referencing. The predominant criterion, equal level of optimization, has long been measured by the popularity back-links. Faced with the overwhelming part of sites launching in controversial practices to artificially inflate the number of links, the engine has responded by setting up his famous penalties. I must say it's pretty effective.

Given the growth and the rapid development of social networks, I believed that Google+ would be the new differentiating criterion. Ineffective management and a lack of clear positioning of the social network failed to expand the tool. He remains at the base which is the reason for our internet research, information and content.

Google has found a new criterion for Distinguished back-link: CTR of your results.

We have here the most important SEO criteria. Site optimization, its network, its net-linking and 200 other criteria are of course important. But there looking closer we find the common denominator explaining all the trends: information sharing on social networks, user experience or the presence on mobile.

What tool to get an idea of ​​its click rate

I recommend using very simply the Google tool for webmasters, or "webmaster tools" that will let you know your positioned keywords and click-through rates over the last 3 months. Thus you will see if well-placed keywords generate little traffic, where the reverse.

You will need to then make your tags "Title" and "Description" more attractive to incite click. Then think of writing a content likely to interest your audience.

The new optimization rule of the Title tag

The new optimization rule of the title tag

The drafting of the title TAG is one of the first optimization performed to reference a page. Since the beginning of this web tag contains the most weight for SEO. Recent changes in Google are giving it a new dimension. The Title tag should respond to the new rules for universal viewing results adapt to mobile. The main issue: CTR.

Reduce your Title tags

The new rule is nothing more or less to reduce the size of the Title tag. The reason is simple. The screens becoming smaller with mobile devices, Google wants to adapt the titles for navigation comfort. The rule is that Google displays up to 70 characters. Specifically it is not the number of characters that is taken into account, but their size.

The advice I gave to properly reference the site remain valid. But I advise you today to reduce this tag to optimize your mobile display. This will be a major change in your work. To avoid impacting your SEO, do not change your referenced pages. Apply to this exercise with new pages.

What (s) limit (s) of the meta display Title

You will have noticed that I do not give a character limits. The traditional practice has been that the tag can contain up to 55 characters (again this will depend on the size of the letters). In my case the Title tag my homepage contains 60 characters and is displayed correctly on mobile. I am also the only one with a 3-line display.

Optimizing mobile seo blog title

Viewing the title seo trends on mobile.

This is significant because I can well occupy more space. Although this tag deserves a facelift I can display all keywords in my home page. For this I had to sacrifice the end, where the famous question of whether we should display not the site's name in the Title. Because I could write:

I already said in October 2013, prefer not to write anything if your goal is search engine optimization and not exclusively notoriety.

Check the display of your Google Title

What happens if you do not respect this rule? From my observations you have 2 options:

There nothing will happen, your result will appear truncated if it is too long

Google can change your title to make it more "friendly"

Let's see what happens in two cases:

1.

Viewing mobile Title tag

Currently Viewing mobile Title without modifications

Optimization and title display on desktop

Display title on desktop.

Moreover the result is on the front page PC version and 2nd mobile ... This will be another article.

2.

Oxatis site optimization title

Display changed the title tag on mobile.

Display title tag on PC

Title tag amended desktop

Google decided not to reveal the name of the mobile site. While the title changed PC version is 38 characters (modified as it is normally "Smoke Detectors - Daaf - DetectAvie"), far from the 60 of this blog. And you will notice that it is each time to the home page.

Do not lose sight of the goal: CTR

In response to the previous comment, I would say Google decides where we display the Title according to its own criteria of relevance. The question is what are the criteria. It sometimes happens to me to see the H1 tag used in the Title. To be sure to be relevant, especially to think CTR. Check your performance with your Webmaster tools account.

More than ever your Title tag should be appealing and inciting click. Complemented by intelligent and well written description, you'll have more chance to get visitors. This notion of CTR is not new because I presented as main 2015 Trend SEO. Our American friends seem to agree Moz.