Search for a company on the web is automatic. But all companies do not have a website, what good have understood the benefit of procuring. This is the case of local companies, especially local businesses which nevertheless have great potential for visibility on the web. I think the reasons are cost, time and especially knowledge. Indeed site creation methods are becoming more specialized. At the same time the offers multiply and distinguish the services becomes difficult. A solution that simplifies entering the web, social networks and are the pages dedicated to businesses.
Benefit # 1: a more dynamic activity
A page on a social network filled the same objectives as a website, and even improves the attractiveness of the company. Local merchants, but also many companies have the reflex to limit their site a showcase, even if it includes a contact form. The problem is that they are not sufficient to encourage involvement. While Internet users on social networks behave differently. On the one hand they know that their message will be visible to all, and secondly they can both contact the company or other clients. The power given to them is their motivation.
Benefit # 2: the creation of a community
Social networks involve regularly update their contents. This is what motivates users to post messages, comment, like or share. In this way they participate in the creation of content, and a beneficial effect, generate participation from other members. The participation demonstrates the attractiveness of a page and creates an active community. In this community you can get valuable information: views, comments, likes, issues, and especially the famous need.
Advantage 3: cost
Registration is free on social networks. This allows traders to save the cost of creating and maintaining a website. The important element to consider is time. Facilitate a presence on the social pages request of reflection time, reading and analysis. However this is not a productive activity against time because it is an investment that will pay off once the users participate and that the objectives will be achieved.
Advantage 4: better local visibility
In order to be visible a website must be well referenced. SEO is a full time job, and even technique. Social networks have the advantage of not requiring any technical knowledge, and to be well optimized pages for SEO. In addition, Google tends to favor results from social networks, including hers Google+.
Advantage 5: the ability to differentiate
This last advantage lies in the fact that few local businesses use social networks and even the internet. So this is a great way to differentiate by social activity. While many competitors may appear, the Community promotes the loyalty effect. The key to differentiate your creativity. Just a good dose of common sense and reflection. My previous article on creativity in SEO can help.
Conclusion
Animate a social network is an investment of time, the results are visible quickly. This is not an alternative for local businesses. They are more effective than websites "showcase". They fulfill the same objectives and open up new opportunities: the development of communities. Lack of knowledge may violate the enthusiasm of traders. To compensate, try to imagine, create, you will see results quickly, and generally customers are finally themselves applicants. To get started or expand your presence already established, do not hesitate to ask questions as some already do, with the following comments on twitter, facebook or google +.
