The drafting of the title TAG is one of the first optimization performed to reference a page. Since the beginning of this web tag contains the most weight for SEO. Recent changes in Google are giving it a new dimension. The Title tag should respond to the new rules for universal viewing results adapt to mobile. The main issue: CTR.
Reduce your Title tags
The new rule is nothing more or less to reduce the size of the Title tag. The reason is simple. The screens becoming smaller with mobile devices, Google wants to adapt the titles for navigation comfort. The rule is that Google displays up to 70 characters. Specifically it is not the number of characters that is taken into account, but their size.
The advice I gave to properly reference the site remain valid. But I advise you today to reduce this tag to optimize your mobile display. This will be a major change in your work. To avoid impacting your SEO, do not change your referenced pages. Apply to this exercise with new pages.
What (s) limit (s) of the meta display Title
You will have noticed that I do not give a character limits. The traditional practice has been that the tag can contain up to 55 characters (again this will depend on the size of the letters). In my case the Title tag my homepage contains 60 characters and is displayed correctly on mobile. I am also the only one with a 3-line display.
This is significant because I can well occupy more space. Although this tag deserves a facelift I can display all keywords in my home page. For this I had to sacrifice the end, where the famous question of whether we should display not the site's name in the Title. Because I could write:
I already said in October 2013, prefer not to write anything if your goal is search engine optimization and not exclusively notoriety.
Check the display of your Google Title
What happens if you do not respect this rule? From my observations you have 2 options:
There nothing will happen, your result will appear truncated if it is too long
Google can change your title to make it more "friendly"
Let's see what happens in two cases:
1.
Viewing mobile Title tag
Currently Viewing mobile Title without modifications
Optimization and title display on desktop
Display title on desktop.
Moreover the result is on the front page PC version and 2nd mobile ... This will be another article.
2.
Oxatis site optimization title
Display changed the title tag on mobile.
Display title tag on PC
Title tag amended desktop
Google decided not to reveal the name of the mobile site. While the title changed PC version is 38 characters (modified as it is normally "Smoke Detectors - Daaf - DetectAvie"), far from the 60 of this blog. And you will notice that it is each time to the home page.
Do not lose sight of the goal: CTR
In response to the previous comment, I would say Google decides where we display the Title according to its own criteria of relevance. The question is what are the criteria. It sometimes happens to me to see the H1 tag used in the Title. To be sure to be relevant, especially to think CTR. Check your performance with your Webmaster tools account.
More than ever your Title tag should be appealing and inciting click. Complemented by intelligent and well written description, you'll have more chance to get visitors. This notion of CTR is not new because I presented as main 2015 Trend SEO. Our American friends seem to agree Moz.
