The 4 most important criteria of SEO
As I realize that readers of this blog are discovering majority SEO, I decided to give them a good foundation from which the subject of this article. Furthermore, I also noticed that many regulars, and even experienced, sometimes struggling on the most important criteria of SEO. Thus this article is inclusive and allows to take back to better tackle the task.
The contents # 1
Once you open a book or a web page on learning SEO, we always find in the first lines the phrase "content is king". Indeed, content is king, he is the focus of your site. It was in this pool that Google will search for keywords you have placed. By definition, for I hear the text content and images. So you understand the logic of my reasoning without content there can not be any SEO. In addition, search engines are very demanding. But not just any unique content (which is not duplicated), and quality of content (original topic, relevant keywords). The keyword selection you make will be decisive in the success of this first test, to the delight of your visitors, who will find quality content.
The structure # 2
After content, up to its structure. The structure of a page to optimize your content and to prioritize in order of importance. The structure allows you to guide Google in visiting your site. To have a concrete vision, you can using the webmaster tools show how the engine sees your page. The display does not take into account the design, but only the text. And so, Google route your text from top to bottom or from most important to least important.
Let the steps. To optimize your page (take the example of a page and not a site), you must write your content. For this, determine important keywords representing the topic of your page, between 5 and 10 or more to your liking. So you just set a semantic field, you will have to divide your page. Let us start from the top down:
The URL
You can enter keywords from the URL. For example this page for the url is "http://freeseotips2050.blogspot.com/2015/04/what-is-seo-seo-seo-includes-activities.html".
The structure "hn"
Your page should consist of securities. The first, the most important must be written between 2 tags <h1> </ h1>. For subtitles, it will be <h2> </ h2>, and so on up to 6 levels. The text in each title will it between <p> </ p>.
The words "fat"
The words "fat", although in quotes, the engine indicates the important words. They therefore appear in bold, but in truth it is not for style or design. It is indeed to indicate the engine important words. To do this, specify between 2 tags <strong> </ strong>. The error here is to write a <b>, or use CSS to not indicate an important word but just a bold effect. I think you understand the subtlety and interest.
Internal links
The links you make between page are important because they indicate to Google the way it must continue to follow.
To organize your pages, the most important you will need to put in links that the search engine will find first.
External links or back links # 3
With the content and structure, you're busy your site. We talk optimization "on-site". It is, you guessed fundamental. This is the basis that will determine what now follows for ciritères 3 and 4: optimization "off-Site" Links are the strongest criterion referencing. Google keeps telling us to work these links rather than other things. An external link is the link provided by another site that redirects we say professional term that points towards your page. So you mentioned, which means that you have quality content.
Google will appreciate and you will know. These links are hard to get, and you get back here in another dimension of SEO. Included in this blog article detailing the importance of these links. As I discuss in the article linked in the preceding link, a dozen sufficient. In the early days of SEO, SEOs submit their websites to directories on the web, which automatically made them an external link. Google now clearly and formally considers this practice as unnatural and sanction. You'll get your hand a more professional approach and marketing: creating meaningful partnerships and quality, canvassing other site, co-writing ... It is also an opportunity to express your creativity.
Social networking # 4
As is often the topics on the SEO, the latter are not the least important (last but not least!). Indeed, the networks deserve a blog alone. Their role changed dramatically over the past 3 years, so we predicted that they can take power over Google ... In fact, they are the content of your relay, the meeting place of your visitors and the place where can play your reputation. SEO becomes collaborative, it depends on the other. So the goal here is to attract a community on your social networking pages, facebook, twitter, google plus or others, to interest and loyalty. This amounts to enliven your community with information, games or any other means which leaves your creativity. For while managing social media is difficult, only creativity works.
To conclude
These four most important criteria define the final 4 stages. Indeed, by performing one after the other, you will get to get good positioning and satisfactory conversions. Soon, you will discover that there are many way to quickly realize these stages, with unnatural methods. For the content is repeated keywords (the number of occurrence is not taken into account by Google), the <hn> too long (remember that it must be titles), links External between your own sites ... well whatever is "over-optimized" using the words of Google. SEO is primarily manual work. All these criteria are very important, do not underestimate and do not confuse speed with haste.
I take this opportunity to thank you, visitors / readers and visitors / readers of my blog, and members of my social networks, with whom I could talk for sure, and receive words of encouragement.
