SEO Trends 2015 Confirmation
Articles about seo trends are emerging rather late in the year. I decided to offer you an article later to take the time to confirm my observations. Because this year I think there are many that tend SEO: content. It is not a surprise. But this basic concept so often happens after more appealing subjects like social networking, user experience or mobile. Quality content is not an easy task. Here are some tips to lead you on the right track. Your CTR will determine your success.
What is SEO content
It seems important to specify what the content. This is nothing more or less text, links, images and videos. The text remains the most important element for Google. To reference the keywords, the engine needs a lot of text.
Write the text is not within the reach of all. First I stress the word "write". Because I think it is not a question of producing, but to write. From this agreement allows to start in the right frame of mind.
It is not necessary to write novels. Internet users spend little time on a page. They specifically seek to find the most relevant information as quickly as possible. I'm not saying that we must be content with a sentence, but a dozen or more lines can be enough, about 150 to 300 words.
These figures are not to be taken as a comparison unit. Yet will it be that the text is optimized. Then many other criteria come into play. Keep in mind to have a synthetic style. I grant you this product exceeds my advice. However the argument justify the size.
What type of content application Google
I like to remember that Google is a distributor. It collects and organizes information. Like any retailer interest is in the quality of the product it offers. By logical extension, plus a site will have a good quality content, the easier it will be promoted in the right positions.
Quality content in Google's unique content. Yet something you already know. And the opportunity to recall that in 2015 we return to fundamentals. Content must be the engine of your sites. Think about the information you want to convey, and start writing.
We have the opportunity for further research idea for the creation of content in another article. My idea here is to let you know that writing content is accessible to any company and any website. E-commerce website B to B, showcase site, both commercially and in industry.
Click-through rates as a quality scoring criteria of content in 2015
I expected Google revolutionary criterion that would change the traditional pattern of referencing. The predominant criterion, equal level of optimization, has long been measured by the popularity back-links. Faced with the overwhelming part of sites launching in controversial practices to artificially inflate the number of links, the engine has responded by setting up his famous penalties. I must say it's pretty effective.
Given the growth and the rapid development of social networks, I believed that Google+ would be the new differentiating criterion. Ineffective management and a lack of clear positioning of the social network failed to expand the tool. He remains at the base which is the reason for our internet research, information and content.
Google has found a new criterion for Distinguished back-link: CTR of your results.
We have here the most important SEO criteria. Site optimization, its network, its net-linking and 200 other criteria are of course important. But there looking closer we find the common denominator explaining all the trends: information sharing on social networks, user experience or the presence on mobile.
What tool to get an idea of its click rate
I recommend using very simply the Google tool for webmasters, or "webmaster tools" that will let you know your positioned keywords and click-through rates over the last 3 months. Thus you will see if well-placed keywords generate little traffic, where the reverse.
You will need to then make your tags "Title" and "Description" more attractive to incite click. Then think of writing a content likely to interest your audience.
