Google Penguin and Google Panda have upset the world of SEO (Search Engine Optimization), that is to say, optimizing a website to position it on the first lines of search engines like Google. Google Penguin SEO and Natural version Google Penguin p & amp; amp; amp; evacuate; penalizes over-optimization in R & amp; amp; amp; evacuate; f & amp; amp; amp; evacuate; reenactment natural SEO and do justice to the
White Hat SEO.
Spammers and SEO black
hats have "warmed up" the world of search engines. So, to calm things
down, Google sends us the animals of the North Pole to cool the ardor of those
who want to take short cuts by cheating. Google Panda, described in the
previous article and Google Penguin now ensure improving the quality of natural
search results. The focus is on the search engine user. Google must provide the
user of its search engine relevant results and quality to retain and grow its
audience. Ultimately, Google has the same desire to satisfy its users that all
of us with its website.
And all this is going
in the right direction since it requires companies to present a user-friendly
site, with ergonomic quality content that engages consumers better. The past
two years, many sites, not least, have lost a lot of positions (rankings) in
search results following the launch of Google Panda and Google Penguin. Two
algorithms that measure the quality, usability, and over-optimization of a
website to the SEO. The sites for the majority, were packed with pubs,
uninteresting, had poor quality content and were spammed. Unfortunately, some
sites that do not deserve it are left to rot. And yes, an algorithm is not
human, it is not yet as finely judge a man could do ... for now. Google brings
more than 500 changes per year to its search engine algorithm.
Most of them are minor;
a major change is when it causes significant changes in search results called
SERPS (Search Engine Results Page). The two most important recent changes are:
Google Panda: Officially launched in February 2011 in the USA (launched in
August 2011 in France), Google Panda undergoes 13 updates until March 2013 when
it was fully integrated with the main algorithm. We will not know more posts to
official specific update Panda from Google. The last effects of the 3.7 update
affects sites with poor content, stolen or duplicated and sites with ads too
high ratio pubs.
Google Penguin: Launched in April 2012, this
algorithm has tightened the rules of SEO optimization of a website while
adjusting factors spam including keyword stuffing, cloaking, unnatural links,
and glad Spinning (rewriting content in a hurry). Contrary to what some may
think, Google's goal is not to penalize all sites until there are more than 10
sites in the natural search results by wildly throwing updates algorithms at
all costs. Google simply wants to make the web more enjoyable, and they do it
by rewarding people who do things properly.
Google said all the time, but people are
paying attention when their statistical analytics look like this: Google Panda
Penguin SEO and natural search engine Duo Google + Google Panda Penguin have
sites in distress. While technically Penguin was an update of the algorithm, he
did not bring a real change in how Google assigns the "Ranking" of
websites. It was just the official announcement on the fact that Google is
against those who seek to manipulate the search system. Put simply, Target
Penguin is spam. So if you play by the rules, your website has not been
affected. So the question is: "So, how to optimize a website without being
affected by Google Panda and Penguin?” Keep your keywords for at first,
everyone shouted loudly that Google Penguin was ending optimizing a site SEO,
there was panic on board. People do not understand that they were rules that
penalize over-optimization SEO (so exaggeration).
So, many people have so
their website that he was not optimized at all!!! And in most cases this
concerned only tags. With Google Penguin, you should always have your words
picked-site content. Because this is how the engines know what your site is
about. How they would do otherwise? You no longer have an exaggerated repeat
your keywords in bold throughout the content of your website, because it is at
that time that it is perceived by Penguin as spam.
Here are some tips that
are developed in our advanced SEO training. Here's how to incorporate your
keywords from Google Penguin: - Do not write your content first and then
incorporate your keywords, your text will not be natural. Keep your keywords in
mind and incorporate them as and as you write. Google language level of a sixth
grader today. Tomorrow will be the level of a graduate in letters're sure. -
Proofread your content, if it sounds right. So it probably also for Penguin. -
Titles Tags (source code): Always your main keyword first in your title tag
trying to insert your brand. "How to reference a website Agency SEO Brand.
Keywords to index a page related to the search terms. - Image Optimization:
rename your pictures before importing them into your site (25488663.jpg no use
for SEO).
Describe the image in
the alt tag of the image source code trying to incorporate one or two of your
keywords. Google does not see images; it reads the name and the alt tag to
index an image. Diversify Your Link Building the day you had to have your
keywords as text in links pointing to your website was both the best and worst
day for marquetry.
If it is still critical to get good Rankings
for your targeted search terms, it is also the easiest thing to handle (with
work and know-how of course).
You should always include your keywords in your
anchor text, but by building a "natural" links profile. Here's how to
build your backlinks profile and internal links from Google Penguin: - The
brand links or company name: You must build a good number of links including
the brand and / or the name of your company and the exact url links from your
domain name. Penguin monitors your notoriety. - A variety of terms: It is very
unlikely to think that everyone will use EXACTLY THE SAME anchor text for each
link pointing to your site. Penguin thinks so too.
- Links without Tags:
Having links as, God forgive me, "click here", "website" or
"contact us" has become a great way to help build a link profile
"natural." In fact many people would create links.
You will understand, Google Penguin studying
your link profile as a human would. You are looking to play with the Google
search algorithm. Expand your content Quality content will never hurt you. If
your site has been affected by an update of the Google search algorithm, the
best thing to do is feed Google with relevant content in well optimized
quality. Here's how to produce quality content from Google Penguin. -
Create a
Blog and publish an article well optimized SEO at least once a week. Each article
is a page that target keywords, you will create more optimized articles, the
more you visible on the web. Especially if you also share your articles in
social networks.
- Please press release once a month on an
event, recruitment, conference, events. All that is trustworthy. - Offer free
e-books or whitepapers. People love information. Tell how you do things and
show your expertise. You will engage more consumers. And, do not think the
competitors, let's say, criticize and grumble. Personally I have never dealt
with it. And I have 20 years of field sales behind me before falling into the
SEO techniques in 2009.
Keep the focus on solving the customer's problem. The
Content Marketing takes time, yes, but that's what most engages consumers who
find the real answers to their questions. This is the best ROI in marketing
today and for long. Hear your account "webmaster tools" Google makes
us a great service with its service "Webmaster Tools.
“This is a live
connection to the giant search engine that gives us a wealth of information on
how Google reads our website. Sometimes they even will reveal places where
there is spam on your site.
The tools also give you a view of technical errors
present on your website as 404 errors, server errors, the blocked content, and
more. You can make the necessary corrections to allow search engine robots to
crawl your site better, which will remove another obstacle to a possible
penalty. Avoid the following things, by all means.
Keep in mind that Google Penguin was designed
to penalize spam and reward sites that meet quality rules. There has never been
a better reason to do things that nowadays. While keywords, links and content
will represent the greatest weight in the optimization of your site to search
marketing, you must at all costs avoid the following tactics: - Cloaking: Show
a different version of your site to the engines and visitors.
- The Content Spinning: Take an article,
change slightly reversing phrases and / or keywords, and publish it. This is
not rewriting, rewriting takes time; spinning take 15 minutes. Google has its
way by rewarding those who produce a qualitative content of interest to satisfy
its users. We must have the same objective with our own website.
A blog has become the central strategic
marketing.
It may be used much like an online news magazine to produce all
types of editorial content, video, slideshows, graphics etc ... This content
can then be shared on social media and PR 2.0 press to develop a true picture
of leadership in your field that will engage.
