Tuesday, June 30, 2015

Inventions unrelated: Catering for the rare denominator






Inventions unrelated: Catering for the rare denominator

This is a first in a series of profiles ...... as ... by ... Let's start with a brief profile ............ - ...

This is a first in a series of developer profiles Software / Shareware presented by MP3 Let's start with a brief profile of

Unrelated inventions.

Inventions unrelated is an umbrella for shareware developed primarily by Andrew fish. The name comes from the fact that Andrew will not be tied to writing software related purposes collections, preferring to keep his imagination in shape by developing a wide range of applications and use lessons learned to improve development one other independent inventions. He also believes it should develop software that does not flatter the widest range of people of including features that most of them use, but to provide a wide range of people by providing software that is flexible enough to be adapted to many tasks, with many unusual features while lacking none of course useful. Few people are going to use all the features, but all have a certain. Hence the motto: Catering for the rare denominator.

Q: What motivated you to create shareware?

A: I never had the intention to create shareware. Audio Tools was developed to solve a particular problem I faced in March 1998 and released as shareware was an afterthought. After that, I was drawn into the further development of the interesting code and user comments.

Q: In the development of software, part of the process do you prefer?

A: I like the actual process of the development of new algorithms and techniques - Audio Tools is not a trip off-the-peg by a long chalk stick, so there is plenty of room for imagination. I also like to respond to user feedback - when I used to work at BSS, the marketing manager told me that no one ever contacts you just say how you did: although I e-mail batteries that proves he was wrong, so I'm very happy about it.

Q: Do you have a clear vision of what the final product will be?

A: No idea. The software is partially driven by my ideas and interests and partly by user demands and since one effect of the other, I can not really predict the future. I'm still working on ways to increase the number of functionality without burdening the software with complexity, so I guess the "final product", if there ever is one, will have certain unique features of the user interface anyway.

Q: What is your favorite feature of your software?

TO :. In terms of development, probably self-piste - it's a very elegant piece of code and there were some good ideas in it went.

Q :. What do you think is the key to developing good software?

A: The good ears. The key is to listen to your customers - do not blindly take on the functionality they require as they ask, try to distill into something more general that serves a broader set of objectives.

Q :. What have been some of your failures and highlights you've encountered in software development?

A :: In terms of setbacks, the most obvious is the periodic and unexplained bug. I have a virtual arsenal of tools to help me test audio tools on different versions of Windows, but I can not test different combinations of materials. There is nothing worse than a bug pitfall that you can not reproduce. In terms of strengths, the fact that two of my users have freely given time and effort to translate the program in French and German and to continue translating I make changes is incredible. I just could not have foreseen the level of support when I started.

Q: What do you find to be the vehicles for marketing and promoting the most effective of your software?

A: I do not really focused me on the marketing or promotion - maybe I would be a millionaire if I had ;-) My main goal is to keep the software out and make sure it is available from a wide range of websites. I sometimes contacted by magazines wishing covermount software and I generally accepts those. Most of my sales come from word of mouth.

Q: What distinguishes your product from others on the market?

A: At first it was a combination of being a direct-to-disc recorder with auto-track. Some programs now contain an approximation of the self track now, but I am told that mine is probably the most effective. Now I guess the weight of the characteristics is a great selling point and the degree of customer support I offer. There are many small Uniquities (if that's a word) in the software, but it's really the user to know if those are what they are after.

Q: What type of market research have you done before the development of your product (s)?

A: I do not have it. I will not really with the idea of ​​finding a market and develop a product for it - it's too calculating and that means you will have less interest in what you do than how much money is Good come in shareware works because users are struggling with a passionate man.

Q: What tools do you use to manage your software development company?

A: My development is done with Visual C + + 6.0 on Windows 2000 with Visual Source-safe for revision control. I VMWare for multi-platform and to use a combination of Microsoft Word and Doc-To-Help 2000 to aid the development of my trials. The rest of the operation is provided by a fusion MS Outlook, MS Access and a huge amount of home maturity VBA code and C + + plugins. It's a real time saver to have your website, your backups and even fully automated release procedure and it also removes the likelihood of errors caused by shipping the wrong file (used to produce occasionally ). I used to use InstallShield Express for distribution, but the old version broke on systems that were used to install the new version and the new version could not be automated so easily, that's why I use now my own installer. Finally, for distribution, using Genius I Submission PADGen, Add-soft and Submass (all paid, of course) and to keep an eye on my website I use 123 Log Analyzer. There are other tools I use for various purposes, but nothing that is specific development.

Q: Where do you see your company / software position in the future?

A: I now branching into writing - my other shareware projects have not met with the same success as Audiotools and I do not really want to keep all my eggs in one basket. There may be a little shareware come in the next two years (I have a couple of products in development) but I guess Audiotools and my books will be my main focus. I expect even write a book on audio tools at one time, to give developers of shareware "history inside" of sorts. Ultimately, I am the path of least resistance, so my direction in the future will very much depend on my success in the present.

This concludes a very insightful conversation with Andrew Fish from inventions unrelated -  Please take the time to visit their website and check its software and some of his writings.

This entry was posted in the media 07.01.2014 by Kellie Heffelfinger.
Low Budget Horror Stories
... Have found the horror genre to be a ... small budget way to break in ... Standing in a long line at a high profit hardware store, Tobe Hooper imagined taking a chainsa

The filmmakers found the horror genre to be a potentially low budget way to break into the high profit business. Standing in a long line at the hardware store, Tobe Hooper imagined taking a chainsaw to the wall and cut his way to the front, inspiring his creation of The Texas Chainsaw Massacre (1974). George Romero found a local butcher in Pittsburgh to fund and provide blood and guts for its zombie thriller Night Of The Living Dead (1968). Wes Craven combined an evil tyrant named Freddy he knew in elementary school with an old scary hobo hanging he saw his Cleveland neighborhood to create the dream killer Freddy Krueger A Nightmare On Elm Street (1984). And producer Val Lewton was given credit for saving the studios of RKO (teetering on bankruptcy due to exceeding Orson Welles) producing highly profitable Cat People (1944), maintaining the average budget by showing the shadows rather cats.

Budget can mean smaller paydays in horror actors. Universal Studios founder Carl Laemmle disenchanted by movie stars requests for benefits and higher wages. Horror films are an antidote, if the invisible man or the mother demanded too much, you could hire someone else and the public does not know the difference. One victim was Boris Karloff who endured having makeup applied by Jack Pierce for four hours a day playing the Frankenstein monster. Although he loved Karloff creature, who founded the union of film actors, complained publicly about movies of Frankenstein, "I only had three of them, but I reproached myself fresh. "He also said," I get all the fan mail, but someone else obtains control. "Resentment of each Halloween Boris increased when the neighborhood kids in Beverly Hills will ask him to go trick or treating.

The influence of Karloff said in Berkshire, England, during the realization of Hammer Film The Curse Of Frankenstein (1957). Fearing that any resemblance to the monster of the Universal Declaration would result in a trial, make-up artist Philip Leakey worked hard to make the horrible creature Christopher Lee and unique. Former rider Lee became so angry against the painful experiences of Leakey on his face, he threatened to stab him with his sword. Man makeup disappeared for several days delay shooting. Later, a quiet Lee complained to his co-star Peter Cushing who played Baron Frankenstein, "Play the creature is horrible. I do not have lines. You're in luck. I read the script. "Said Cushing. The film was horribly reviewed and very profitable.

The film that most historians consider the worst ever made includes flying saucers suspended from ropes, tombstones wriggling and turning day scenes suddenly in the night. It was originally called "Grave Robbers From Outer Space", but Baptist pastors who funded its opposition to such, if the director Ed Wood changed Plan nine from outer space ( 1959), never explain what the first eight plans were. Four days before the start of filming for the movie star, morphine addicted Bela Lugosi died due to a heart attack. He was replaced by the chiropractor's wife Wood, who was much bigger and disguised his appearance by holding a cape over his face. Be taken for other had nothing new to the capricious Hungarian actor. Forgotten by Hollywood producers (some who thought he had died years before) Lugosi had scraped by in the fifties by a man shows Dracula. One evening he was walking in a small town when a young boy eagerly approached him with an autograph buffer. "You see," he said to a companion. "They know me everywhere. "He then took the boy cushion hesitated before signing. "And what is my young man's name? "Without missing a beat the kid said:" Boris Karloff. "

The special effects in the low-budget horror films often take very creative turns. In The Shrinking Man (1957) amazing director Jack Arnold was puzzled as how to show the effect of drops falling around its protagonist, played by Grant Williams giant rain. Then he remembered as a child drop water balloons on the window of his apartment building on the third floor and the impact they did when missed their target and hit the pavement. Arnold has gathered the crew around and said, "Everyone here has a condom? "There was nervous laughter. "It is an experience for the film. Come on you guys. "Reluctantly, one of the men reached into his pocket. Filling contraception with water and dropping it worked perfectly on the film. A few days later, a female office bean counter before Universal approached Arnold. "I was looking on the budget and I was struck by all the pills you have purchased. This is an unusual load. "Arnold said," Well everyone on the film has done a great job, I thought I reward them with a big party. "" Oh, I see, "replied the agitated woman. Well. Then continue. "

This entry was posted in the media 07.01.2014 by The Lamere.
Behind the files: MP3 History
Behind the files: History MP3by Gabriel NijmehIn just over two years, the MP3 audio file format has caused a great stir and captured the minds and hard drives of millions of people ...

Behind the files: MP3 History

Gabriel Nijmeh

In just over two years, the MP3 audio file format has caused a great stir and captured the minds and hard drives of millions of people worldwide. MP3, which stands for Moving Picture Experts Group Audio Layer III is a compression format that compresses audio files with only a small sacrifice in sound quality. MP3 files can be compressed at different rates, but more compression, the higher the sound quality. A typical MP3 compression ratio of 10: 1 is approximately 1 MB for each minute of a MP3 song.

It began in the mid-1980s, at the Fraunhofer Institute in Germany, where work has begun to develop a high quality, low bit rate audio format. In 1989, Fraunhofer was granted a patent for the MP3 compression format in Germany and a few years later, he was presented to the International Standards Organization (ISO), and built-in MPEG-1 specification. Fraunhofer has also developed the first MP3 player in the early 1990s, which was the first attempt to develop an MP3 player. In 1997, an advanced multimedia products developer created the AMP MP3 Playback Engine, which is considered the first MP3 player to hit the public Internet. Shortly after, a couple of creative university students took the Amp engine, added a friendly Windows interface and called Winamp. The turning point was in 1998, when Winamp was offered to the public as a free music player, and so began the MP3 craze.

As MP3 craze mushroomed, it did not take long for other developers to start creating a range of MP3 software. New MP3 encoders, CD rippers, and MP3 players were released almost every week, and the MP3 movement continued to gain momentum. Search engines, it was easy to find the specific MP3 files, and portable MP3 players like the Rio and Nomad Jukebox allowed people to copy MP3 songs on a small portable device, no different than your Walkman or Discman.

In early 1999, the first (P2P) file sharing software peer-to-peer was published, the one that shook the world overnight. Napster, the killer app that we will not remember like other MP3 related software was developed by a university student of nineteen years, Shawn Fanning and his idea of ​​Napster was to allow anyone with an Internet connection search and download their favorite songs in minutes. Connecting people, Napster created a virtual community of music lovers.

However, along came the Recording Industry Association of America (RIAA), which as a representative of majors and owners of sound recordings, successfully fought Napster for copyright infringement and an injunction was expressed that the effective closure of Napster. The RIAA argument is that while the free download is in violation of copyright laws and therefore promotes audio piracy. As a result, file sharing impacts their ability to sell CDs and make a profit. Despite the legal problems that Napster has faced and the fact that they are not currently operational, MP3 file exchange and continued on, and for a number of reasons.

A big reason MP3 has become the de facto audio standard that the original patent holders are available free for anyone to develop MP3 software. The open source model has MP3 pioneers to develop MP3 software that accelerated the acceptance of the MP3 audio format.

MP3 is just one of many types of digital audio formats is not necessarily the most effective or highest sound quality. Best compression technologies have existed for some time now, but the success of MP3 is due to the relatively open nature of the format. Companies such as Microsoft and Yamaha have developed proprietary formats, but imposed restrictions on how developers can use their technology. For example, Microsoft Windows Media Audio (WMA) file format, which according to them, is an audio format with higher quality file sizes, is gaining greater acceptance as it comes as standard audio format Windows 98/2000 / XP. Microsoft would be able to challenge the domination of MP3 or at least offer a second, the popular choice of audio format.

Any downloading and sharing of MP3 files has attracted the wrath of the RIAA because there are no digital security features associated with MP3, if millions of songs are freely shared everyday by millions of users. The files are small enough to be downloaded easily, or even sent to a friend as an attachment.

Another thing that makes it very exciting and fascinating MP3 is that it is easy for people to become DJs by mixing their favorite songs. Many people have created their own compilation CD they take all their favorite songs from different artists and groups and burn them to CD very quickly and easily.

Webcasting or Internet radio has also become very popular allowing listeners to "stream" audio on their computers. Unlike MP3 download, streaming MP3 files are not stored on your hard drive, but are broadcast like traditional radio through your MP3 player. Real Networks was one of the first to offer audio streaming software, which uses a proprietary called RealAudio format. Microsoft makes their own proprietary audio streaming offer through their Windows Media application. If you search for "Internet Radio" or "webcasting", you will find hundreds of Internet radio stations with all imaginable kinds of programming.

Of course, as exciting as MP3 are, there are legal and commercial battles are conducted. MP3 itself is not illegal audio format, but when people offer MP3 versions of copyrighted material that is considered a violation of copyright. The Law on Registration allows you to make copies of your music CDs for personal use, but by the law you are not allowed to distribute or share these files with friends or family if they not possess a copy of the CD.

The debate rages on whether or not the MP3 and P2P file sharing programs are good for the music industry. MP3 MP3 promoters believe that help promote music and musicians by getting the music heard in the distance. On the other hand, critics argue that MP3 free music will kill the music industry and the artists they support. Essentially, it is a battle for control of music distribution. Artists can now bypass record labels and distribute their music easily and efficiently.

A balanced compromise solution and should help artists and music labels. There is no doubt that artists and musicians should be paid for their efforts, but many new and upcoming groups to distribute free MP3 as a way to get their music heard. As the buzz and excitement built around the band, people are more likely to support the bands by buying their CDs, attend concerts and purchase other band merchandise. Ultimately, bands and music labels probably do not want to bite the hand that feeds them.

So where are we? Well, as we have seen repeatedly over the years, the hot technology trends come and go. However, MP3 has really caught the ears of music lovers worldwide. With millions and millions of MP3 audio files there, and hundreds and maybe even thousands of MP3 related software which was developed by software developers around the world, there is no doubt that MP3 is here to stay.






The SEO War art

 The SEO War art


The SEO War art

Doing SEO as would the war, here's an idea that forces a smile and that queries simultaneously. We will not see here real military strategies, but those of SEO in a highly competitive and regulated environment by Google. Start in SEO is all the more difficult it is no experience on which to base models was. Indeed, although there are many sources of information through blogs, news sites, forums and communities, SEOs are progressing on their experiences. By definition they are different from each other and depend on two criteria: the external environment (the sector, the behavior of Internet users at a specific time, the technology available ...) and internal environment (your knowledge subject, the time you have to devote to it, your personal culture ...). As always the aim of this blog, I suggest those interested to ask some key questions that will allow them to adopt the strategy that suits them. The information in this article are inspired by Sun Tzu tests, "Art of War"

Choose the right strategy

This is one of the conclusions retain percepts of Sun Tzu, who will be for this article. We must first find all maneuvers and deploy your strategy wisely. Transposed to SEO, this is a strategic direction for your blog or site. I rely here on marketing analysis of Porter to offer the description of 6 kinds of strategies:

Competitive strategy

The first question to ask for your strategy, especially in e-commerce, is how you want to differentiate yourself from your competitors. Here are 3 possible answers: by the costs, with lower prices, through quality, with products or with higher added value services, or both by playing on the price and quality, with a hybrid strategy, which is possible, but probably more difficult.

Specialization strategy or niche

This is what is recommended all over the web for those who want to engage in e-commerce. Finding a niche is the assurance of being almost the only one capable of meeting a need. In fact it is more difficult, because with the increase in commercial sites, niches are becoming rarer. Also we see a new form to develop, of choosing a specialization within a niche.

Although I cite the example of e-commerce, this is also true for a content site or a blog. The only difference being that for a commercial site we think about its business, while for others their themes. For example, a blog on the topic of savings products (niche), devoted to the Livret A (specialization in niche). Or another on handbags (niche), respecting the environment (niche specialization). The risk: to be in a niche or specialization so small what this little opportunity. But I think you will of taken the time to make sure. In all cases, the strategies to follow can help distinguish you.

Innovation Strategy

The difference is subtle with the niche strategy. Innovation is of benefit to find a theme or a new activity within an existing environment. Most marketers recognize you as a market strategy Ansoff, "product development".

Diversification strategy

As the name suggests you can as well choose the opposite strategy to earlier, which is to expand your offer or your original proposal. A handle with care, however, not to confuse your positioning. This strategy is intended to sites with a few years of seniority.

Globalization strategy

Do not limit yourself to one country, but of many, and do not hesitate to go abroad. It is the goal of this strategy, this time for the most polyglot of us. The challenge will be to identify the behavior of foreign visitors.

Collaborative strategy

This one can help you with the previous strategy. It corresponds to a partnership with another site to jointly promote your activities. This strategy can be very effective when thinking win-win and intelligently. For the anecdote, Sun Tzu considered one of the most effective military strategies to "break the alliances" of its enemies.

Gauging competition

Once you decided strategic direction, it is time you tackle writing and creating information. You already know, you are not alone and will need to position your keywords. To choose the good, I lead you to a previous article, "How to choose the right keywords." Some of the work is to assess the intensity of competition keywords. To find those whose positioning will be difficult to obtain, but also the level of mastery of your competitors. For this you can analyze their back links, or make simple Google search with their name and see the results it emerges.

Sun Tzu identifies when it is right or wrong to attack an enemy according to its state and organization. He finally a simple and important conclusion: "If the opportunity presents itself, you can move forward; when things seem hard to you, retire. "

A matter of organization

Indeed, the art of your exercise and the success of your SEO will depend on your organization. Specifically, it is the organization of your:

statistics (access, speed of analysis and modification of the contents depending on the results)
Keywords (performance ranking)
back links (ranking)

social communities (response time, distribution regularity, voting shares)
The dashboards with key indicators, or KPIs Key Performance Indicator in English are required. Excel, Word, whatever your usual software, your SEO also passes by. But more than a year, this will be your regularity in this organization will make the difference, and allow meaningful analysis.

Sun Tzu also ensures that the organization is a question "layout and signals" (in the context of organizing troops into battle). He says that when troops are headed with "address", "it takes only little force to achieve much" (troops replace key indicators or KPIs for my meaning).

Conclusion

Get your site or blog will be a year in duration. It should be understood that this is not just choose keywords and write, although it is the central part. But before you get to write, thinking is to choose your general strategy, which will flow your themes, your content and your keywords. Acting this way is a good way to differentiate themselves from the competition, coupled with regularity in your actions.

On Google you will be in direct competition with your competitors. Any demonstration of your art will be made in choosing your strategy. The most aggressive are not always the most effective, attack your direct competitors is not recommended. As more like an old principle resonates like the world made by Sun Tzu, "he never saw a protracted war should profit to any country. ". The conclusion: choose other fields of expression, other issues, other themes, or done differently.

Be creative SEO being different

 Be creative SEO being different


Be creative SEO being different

SEO is becoming increasingly competitive, and interest in this area is steadily gaining new members. Reaching the top spots becomes more difficult because there are more people. Your goal is to differentiate yourself and attract more visits on your pages, be it blog articles, an E-commerce site or a content site. To this we must differentiate and use creativity. It is also necessary to understand the sense of creativity and know how to express it. This article poses a different view of what one may think of creativity, and suggests ways to exercise in the development of its natural SEO.

Creativity is not necessarily artistic

Indeed think that creativity must be expressed exclusively in the shape or design of your sites is a mistake. While the look and ergonomics are important to offer attractive content and nice to look at. But this should not be achieved at the expense of those who read you. Because that is the bottom that make the difference between your pages and those of others. So to get creative in SEO, we must first think about your topics, your topics and your categories.

Creativity is also done differently

Your problem will be to find the ideas of differentiation. It is at this level that you will be identified and recognized. To topics, different topics and categories, it is already essential to look at what exists. Then release new tracks, and even if the subject is already treated, do not hesitate to make a contribution from a different point of view.

The example with the blog 

You know the subjects SEO are growing day by day. Countless blog on SEO, but you can distinguish their interests and positions: Demonstration blog, blog for technical analysis, advice blog, blog of reflection. It is this last type of blog that I wanted to direct me. And with a public position, to make my articles and SEO accessible to the greatest number. Rather than giving technical explanations or enter terms specific to professional SEOs, I decided to speak also for those who address the question of necessity and desire for their sites, without necessarily doing their job. So I cling to ask fundamental questions which I believe are not treated fairly on the web, and can later serve as a good foundation. This is also true in the opposite direction, SEO is changing so fast, especially differently in different experiences, I wanted to provide objective and reliable information as for more experienced who want to take back.

I think with this example you understand my creative process. With thinking like this you'll untap new keywords in addition to those that you appear obvious. Now it's time to attract visitors to your site.

Engage the discussion on social networks

Even social networks. Yes, this is the place parfais to demonstrate your creativity. And for that, it must be reflected in the messages you post. Moreover, with the emergence of communities on Google + or Viadeo for example, you have the opportunity to contact you to an already interested audience about your topic. Now the whole exercise is to engage the interest of members of these communities, with clear messages, creative and different. Instead of preferring "This is my new article", or "Discover our new range," you can describe the subject, make a short argument, and invite to the full reading. Please note this is not easy. But it is already a differentiation.

For other networks like Facebook or Twitter, the shape will be different but the idea remains the same differentiation.

The Facebook case

On Facebook, users think rather use for private purposes, to speak with their friends or play. Not necessarily to buy, read or do research on the web (or maybe not yet?). But that does not stop you to be creative in the messages. The informal tone is required, prefer humor, gambling, and sympathy. Introduce images, ask questions to your fans, make the play, in the end it is they who keep your page.

If Twitter

Twitter is the network or creativity is expressed. You have the example with the tweet sent in TV shows (live updates). Twitter is promoting interest in one sentence of 140 characters. Be clear, fair and use the right keywords. I return here to the general advice given earlier this sub-part, prefer a message speaking directly to your subject, rather than just make an announcement: "And how you use your smartphone? "Rather than" The different use of smartphones. " Example simple and fast, but the idea is understandable. The difficulty of this network will attract in so few characters. Then there was a trap, go too creative or too offbeat, but you soon realize you can be because fewer people understand, hence less clicks and visits. Also like on Facebook, play your followers.

Conclusion

This article gives the elements to understand the meaning of creativity on the web, and deliberately leaves for you to express yourself. Be creative in SEO is to have different ideas initially think it is rather the marketing aspect of SEO, as the second reflection will be how interested Internet users. And for this, I remember a phrase I often heard my matches, that all athletes recognize their share of coaches: do play!

5 benefits for local businesses to use social networks instead of a website

 5 benefits for local businesses to use social networks instead of a website



5 benefits for local businesses to use social networks instead of a website

Search for a company on the web is automatic. But all companies do not have a website, what good have understood the benefit of procuring. This is the case of local companies, especially local businesses which nevertheless have great potential for visibility on the web. I think the reasons are cost, time and especially knowledge. Indeed site creation methods are becoming more specialized. At the same time the offers multiply and distinguish the services becomes difficult. A solution that simplifies entering the web, social networks and are the pages dedicated to businesses.

Benefit # 1: a more dynamic activity

A page on a social network filled the same objectives as a website, and even improves the attractiveness of the company. Local merchants, but also many companies have the reflex to limit their site a showcase, even if it includes a contact form. The problem is that they are not sufficient to encourage involvement. While Internet users on social networks behave differently. On the one hand they know that their message will be visible to all, and secondly they can both contact the company or other clients. The power given to them is their motivation.

Benefit # 2: the creation of a community

Social networks involve regularly update their contents. This is what motivates users to post messages, comment, like or share. In this way they participate in the creation of content, and a beneficial effect, generate participation from other members. The participation demonstrates the attractiveness of a page and creates an active community. In this community you can get valuable information: views, comments, likes, issues, and especially the famous need.

Advantage 3: cost

Registration is free on social networks. This allows traders to save the cost of creating and maintaining a website. The important element to consider is time. Facilitate a presence on the social pages request of reflection time, reading and analysis. However this is not a productive activity against time because it is an investment that will pay off once the users participate and that the objectives will be achieved.

Advantage 4: better local visibility

In order to be visible a website must be well referenced. SEO is a full time job, and even technique. Social networks have the advantage of not requiring any technical knowledge, and to be well optimized pages for SEO. In addition, Google tends to favor results from social networks, including hers Google+.

Advantage 5: the ability to differentiate

This last advantage lies in the fact that few local businesses use social networks and even the internet. So this is a great way to differentiate by social activity. While many competitors may appear, the Community promotes the loyalty effect. The key to differentiate your creativity. Just a good dose of common sense and reflection. My previous article on creativity in SEO can help.

Conclusion

Animate a social network is an investment of time, the results are visible quickly. This is not an alternative for local businesses. They are more effective than websites "showcase". They fulfill the same objectives and open up new opportunities: the development of communities. Lack of knowledge may violate the enthusiasm of traders. To compensate, try to imagine, create, you will see results quickly, and generally customers are finally themselves applicants. To get started or expand your presence already established, do not hesitate to ask questions as some already do, with the following comments on twitter, facebook or google +.



How to learn SEO?

Learn to SEO, that is to say, to reference a site in search engines and improve its position in the results, is within the reach of all. A requirement to adopt an operational approach and rigor in learning. The first difficulty when one wants to learn to SEO is not to find sources. The web is a powerhouse of articles, tips, blogs, websites ... about SEO and its application. The challenge will be to find good, objective, timely, comprehensive and representative enough to have good ideas of subjects studied. Behind the resources you can find on the web, there are often financial targets, image or reputation. So the goal of the editors is often more financial and educational. But I think to see the content of good qualities on the Web, begin to teach others the most objective methods, and tools for them to do in a notice. This will be the focus of this article, inform you of the risks and limitations of an unorganized learning, and give you the names of some reliable sources.

Distinguish SEO and paid search

In this article we will talk about SEO, but I also offers sources in the paid listings. The aim is to propose various sources to have a broad knowledge of SEO in general.

In your learning, I suggest you start learning SEO or SEO, to acquire the basics of optimizing fundamental for search engines. For SEO, although different in some respects, also depends on the quality of your SEO work.

In addition, beginning with the SEO allows to me to become aware of the importance of having a marketing approach in creating unique content. It also allows taking into account the role of social networks in order to be better prepared for the future.

Start with the book "Successful SEO web" 

I suggest you start with the book the title. You can find it through this link. Olivier Andrieu is one of the first to be interested in the visibility of sites on the web. You will find a good review of the book by visiting this page. So he put in this book all his experience and expertise. Most of the work is its comprehensiveness and ease of understanding. The book is the oldest on SEO, and the latest date of 2012. With this book you will learn the basics and go over reading the details. This approach will allow you to be able to understand and analyze a situation, to gain your own experience.

A selection of blogs

Parallel and after starting with the book "Successful SEO web" I suggest you read the articles dedicated bloggers. Do not limit yourself to a single source allows to take back and to have a better vision of the subjects. Of course, if you read this article I encourage you to continue to consult the blog seo trends!

Sometimes blogs are part of a strategy, and their goal is to monetize or sell the services of a few people or a few businesses. If you feel the information is too influenced or lack of objectivity, your reaction is sure to change the blog. Also sometimes some that may seem like the most read and well referenced will do not always meet your expectations. So I offer a varied list of blog that allow to learn and stay updated easily:

Abundance
Web Rank Info
Seo Mix
The Linda Fall blog
Axis Net Blog
Blog Mar1e
SEO Visibility
Other blogs

The non-exhaustive list, but you will find in the latter a complete list that will take you to many sources. The first 2 are characterized to comment on current events. Abundance is the site of Olivier Andrieu, the author saw earlier.

This list is for blogs that have proven themselves, but I also wanted added a find, a blog that focuses on the essentials, which I think will bring you good information, that Linda Fall. If you use WordPress (and otherwise too), I board the blog Seo Mix, simple and accurate. Other trends will sometimes write 'off-topic', but take the best and articles of interest. So I encourage you to seek and go to less-known bloggers, who do a respectable job of democratization and explanation.

Take back with personal experiences

Is that all? No other books or other sites? Well in truth not because no resources is able to give you a quick SEO technique. The only way to learn effectively is to practice. Content is the most important element of SEO. Start by creating this content, please write your text in a blog or social network. To use free blogging platforms like Blogger, Over Blog, WordPress or Tumblr to get used to, test and find your style. Then evolve if you wish.

In SEO we advance with personal experience. Hence the risk of thinking that his is universal. You will read articles or comments from things that work for some, but remember that this will not necessarily work for all. This generally depends on the macro and micro trends of each sector, that is to say the levels of competition, the tendency of a field ...

Conclusion

To learn how to do SEO and evolve you have to be curious. This will take time, but not all of your time. It is not necessary to spend a whole day, read dozens of articles a day. Also seen can find other resources and search for reviews on the internet or by asking questions. To me, having started with the book presented at the start, the best way to learn and get better rest to practice and prepare.

Warning, there is a trap. The one to want too much focus on web development technical aspects. That's two different things, if you want to learn to program sites, do not read on SEO. And do not think that a good technical mastery also improve your SEO and your positioning. You can lose a lot of time to deviate from the real topic of interest.

Doing SEO is creating content, text, learning how to use social media effectively, but before the first stage of drafting, consider structuring your approach, define market positioning, a cape, which already will structure your approach.


The 4 most important criteria of SEO

 The 4 most important criteria of SEO


The 4 most important criteria of SEO

As I realize that readers of this blog are discovering majority SEO, I decided to give them a good foundation from which the subject of this article. Furthermore, I also noticed that many regulars, and even experienced, sometimes struggling on the most important criteria of SEO. Thus this article is inclusive and allows to take back to better tackle the task.

The contents # 1

Once you open a book or a web page on learning SEO, we always find in the first lines the phrase "content is king". Indeed, content is king, he is the focus of your site. It was in this pool that Google will search for keywords you have placed. By definition, for I hear the text content and images. So you understand the logic of my reasoning without content there can not be any SEO. In addition, search engines are very demanding. But not just any unique content (which is not duplicated), and quality of content (original topic, relevant keywords). The keyword selection you make will be decisive in the success of this first test, to the delight of your visitors, who will find quality content.

The structure # 2

After content, up to its structure. The structure of a page to optimize your content and to prioritize in order of importance. The structure allows you to guide Google in visiting your site. To have a concrete vision, you can using the webmaster tools show how the engine sees your page. The display does not take into account the design, but only the text. And so, Google route your text from top to bottom or from most important to least important.

Let the steps. To optimize your page (take the example of a page and not a site), you must write your content. For this, determine important keywords representing the topic of your page, between 5 and 10 or more to your liking. So you just set a semantic field, you will have to divide your page. Let us start from the top down:

The URL

You can enter keywords from the URL. For example this page for the url is "http://freeseotips2050.blogspot.com/2015/04/what-is-seo-seo-seo-includes-activities.html".

The structure "hn"

Your page should consist of securities. The first, the most important must be written between 2 tags <h1> </ h1>. For subtitles, it will be <h2> </ h2>, and so on up to 6 levels. The text in each title will it between <p> </ p>.

The words "fat"

The words "fat", although in quotes, the engine indicates the important words. They therefore appear in bold, but in truth it is not for style or design. It is indeed to indicate the engine important words. To do this, specify between 2 tags <strong> </ strong>. The error here is to write a <b>, or use CSS to not indicate an important word but just a bold effect. I think you understand the subtlety and interest.

Internal links

The links you make between page are important because they indicate to Google the way it must continue to follow.

To organize your pages, the most important you will need to put in links that the search engine will find first.

External links or back links # 3

With the content and structure, you're busy your site. We talk optimization "on-site". It is, you guessed fundamental. This is the basis that will determine what now follows for ciritères 3 and 4: optimization "off-Site" Links are the strongest criterion referencing. Google keeps telling us to work these links rather than other things. An external link is the link provided by another site that redirects we say professional term that points towards your page. So you mentioned, which means that you have quality content.

Google will appreciate and you will know. These links are hard to get, and you get back here in another dimension of SEO. Included in this blog article detailing the importance of these links. As I discuss in the article linked in the preceding link, a dozen sufficient. In the early days of SEO, SEOs submit their websites to directories on the web, which automatically made them an external link. Google now clearly and formally considers this practice as unnatural and sanction. You'll get your hand a more professional approach and marketing: creating meaningful partnerships and quality, canvassing other site, co-writing ... It is also an opportunity to express your creativity.

Social networking # 4

As is often the topics on the SEO, the latter are not the least important (last but not least!). Indeed, the networks deserve a blog alone. Their role changed dramatically over the past 3 years, so we predicted that they can take power over Google ... In fact, they are the content of your relay, the meeting place of your visitors and the place where can play your reputation. SEO becomes collaborative, it depends on the other. So the goal here is to attract a community on your social networking pages, facebook, twitter, google plus or others, to interest and loyalty. This amounts to enliven your community with information, games or any other means which leaves your creativity. For while managing social media is difficult, only creativity works.

To conclude

These four most important criteria define the final 4 stages. Indeed, by performing one after the other, you will get to get good positioning and satisfactory conversions. Soon, you will discover that there are many way to quickly realize these stages, with unnatural methods. For the content is repeated keywords (the number of occurrence is not taken into account by Google), the <hn> too long (remember that it must be titles), links External between your own sites ... well whatever is "over-optimized" using the words of Google. SEO is primarily manual work. All these criteria are very important, do not underestimate and do not confuse speed with haste.

I take this opportunity to thank you, visitors / readers and visitors / readers of my blog, and members of my social networks, with whom I could talk for sure, and receive words of encouragement.

Getting your site with effective on-page optimization

 Getting your site with effective on-page optimization




Getting your site with effective on-page optimization

After defining a list of relevant keywords is the optimization step. It is to write content and configure the site. In the on-page SEO, we are focusing on the pages, not on the external environment. The goal is to have well represented keywords and site indexing by Google is facilitated. I continue in the will of this blog to clarify the basic and provide an approach that can be used to the greatest number. I also answer some questions I get every day.



Getting your site with the tag "title" and "description"

The tags (or meta) "title" and "description" are used to indicate to Google for information on a page. Indeed these tags are part of the first items to be scanned because it is in the computer code that is your site. Only the "title" tag is visible to users in the navigation tab of their browser.

The tag "title"

The "title" tag is the title given to a page. The important thing here is to indicate keywords that you want to highlight. We must find a balance between following keywords and phrase. For example:

<Title> Blog about Natural SEO. Articles Web Marketing </ title>



The size of this title should be 70 characters. To measure I suggest you use the site preview tool SEOlius. You'll notice that the first letters of the key words are capitalized. This has the advantage of facilitating their visibility when the title is displayed in a tab.

Specifically in computer code the title is written between the <head> </ head> of your page. This place is reserved for Google to provide information and not to your visitors.

The meta tag "description"

The meta tag "description" is displayed in the presentation page of Google results. It is not important for SEO. However it is still important to indicate keywords because they will be displayed in bold if the user had typed the same word. Here is an example:

Meta Description

Display of meta description on Google
The meta description should consist of complete sentences. This is not a succession of keywords, but a short text on a page. This text must contain less than 156 characters. I board the tool SEOliuspour sure.

If you do not meet the description, Google will take a sample of your page. The result in the computer code.

<Meta name = "description" content = "Description must be 156 characters">

Should indicate the site's name in the title and description tag?

This issue has no place for many who consider that a "title" tag should be written in the following format: "Page - Category - Site Name". And although not necessarily for the name of the site! There are no predefined models. If you want to develop your brand, or your reputation, I strongly advice you. However, it can quickly take up space within 70 characters (especially if your site name or brand is rather long). It can also reduce the impact of other keywords.

So I advise you not to repeat your keywords in these places. For example I do not recommend "Blog SEO. Blog about SEO and web marketing articles ". Repetition can be mistaken for spam by Google. Furthermore there must be a "title" and "description" one per page. To make sure you can use the "webmaster tools"> Appearance menu in the search results> HTML Improvement.

Getting your site with the URL

After the title and page description, it should focus on the URL. It is important that it contains the keywords of the page. Continuing our example, this is what we get:

According to the solution you use to manage your site you will be able to easily change your URL when you create the page. This is the case with wordpress I use to blog seo trends.

Once you have defined your URL, this must be final. I advise you therefore not to change after the launch. Otherwise Google will no longer find the original URL which will be a 404. To indicate that the URL should redirect to the new one, you must use a 301 redirect This can be very simple if you have a dedicated tool. Otherwise, call a specialist. Ask the question on a forum or even better contact me by comment or by form.

In the case of a small site (5-10 pages), this is easily manageable. However for an E-commerce site or a large blog it can quickly become very tedious.

Getting your site with Hn tags

Now we come into the body of your page. The Hn tags are headlines. Imagine a newspaper, with a principal, a secondary title, a paragraph, a title part, as a sub part ... We are talking about because there Hn 6 levels of title, H1 to H6. Usually we stop the H3 or H4.

A page must contain a single H1. The keywords placed here will be very important to Google. Here's an example with the case of this article:

<H1> Getting your site with effective on-page optimization </ h1>.

The way I wrote the title corresponds to the conventional writing (the "h" can be written both in uppercase lowercase).

Then comes the H2 .:

<H2> Getting your site with the tag "title" and "description" </ h2>
<H2> Getting your site with the URL </ h2> ...
There is no specific number of H2 per page, but I suggest you do not abuse it:

On home page: maximum 4
In a category page of an e-commerce site: 1 or 2
In a blog post: hard to say, it can be "proportional" to the size of the article. 4, 5 or even 6 if you write a long article.
Then the H3. Useful for example as in as a party to a blog, for products of a category page on an e-commerce site:

<H3> The meta tag "title" </ h3>
<H3> The meta tag "description" </ h3> ...
The other great information that I want to give you in this part is to book these tags to keywords. Because I often see Hn on phrases like "Contact Us" or "Information" located in the sides or footer. The words inserted in these tags are important, so if you put words without interest to the SEO it will dilute the weight of the targeted keywords. Also be careful when text is repeated on every page that it is not in H tag, such as on this blog "Follow months", "Categories" or "Recent Comments" (that is the case on this blog, this is part of the improvements that I am trying to make).

You must be wondering how to see that they are your Hn titles. We must use tools that will be presented in a future article. I suggest you use the Firefox extension "Web Developer" that you can download free. On Firefox, go to Tools> Web Developer Extension> Wrap> Title (H1-H6).

Getting your website with optimized text

Hn between tags there will your text. You should write indicating the targeted keywords and variations. Here it plays a very important issue. Do not overdo the repetitions, otherwise Google will consider your site as SPAM. It is the object including its first major update in 2010, Google Panda, which helped to penalize sites that were abusing.

To know where is the limit, I often say that it is not necessary to make density calculations for a specific word in relation to all the words on the page (which is possible). Just read your text, and if words are too repetitive so that reading becomes boring, correct and refine your optimization. This is a very important concept of SEO: first think about the user, the user.

The <strong>

Still tags! They send clear instructions to Google when the engine has indexed and read your page. The <strong> are used to indicate important keywords. Visually the keyword is bold, but it is not the purpose of this tag. To create a bolding style effect, use the <b>.

When you put the fat, make sure it is properly inserted a tag strong that way <strong> Keywords </ strong>. If a text seems important to you, but you do not want to attract Google's attention, do this: <b> Keywords </ b>. This can happen to the text as "Contact months" for example.

There are not that strong tags to indicate that words are important. There are also <em>, whose visual effect is to put the word in italics. To simply use the style effect, you must use the <i>.

Getting your website with links

In your text you definitely will integrate links to other pages of your site. In addition to the visible links on every page, such as the menu or the links in the footer, I suggest you create links to internal pages. Overall, more links a page receives, the more it is important for Google because we tell him to visit her. Google follows all the links it finds in its path.

We have just introduced an important concept of SEO, internal linking, or the internal mesh.

From a user and even SEO perspective, it is good to make links to pages of the same theme. For a master record of an e-commerce site, consider creating a link to the category. Suggested items are also very useful. To make a blog links to further articles. If a page can contain links, you will have less chance to see well-positioned.

I am not speaking here of backlinks that concern the off-page optimization. I invite you to read the page on the importance of links to learn more. Indeed, the links to other sites are sending you have a very important role.

Getting your website with images

In latter come the images. Important for a pleasant site, you can also use for SEO. To do this you must complete alternative text, or alt tag. For example, the ALT tag of the image of this article is "on-page SEO."

The result in computer code:

<Img src = "image exemple.png" alt = "SEO on-page" title = "SEO on-page to its site properly reference" />

ALT and TITLE are not the same. The title of the image does not come into consideration in SEO. This is what is displayed on hover the mouse over the image. However you can specify keywords as this "title" is still read by Google.

If I fill board the ALT tag is because Google uses this information to index your image in its "Images" category. In other words, when you do an image search is the ALT tag which allows them to appear. Additionally Google may display images in the main results page.

You now know how to optimize the pages of your website for SEO. It is work but it's essential to be visible on Google. Your page should be consistent, that is to say that keywords should appear in what I call the trio "META - URL - CONTENT