Google Penguin 2.0 penalizing over optimization SEO

Google Penguin and Google Panda have upset the world of SEO (Search Engine Optimization), that is to say, optimizing a website to position it on the first lines of search engines like Google. Google Penguin SEO and Natural version Google Penguin p & amp; amp; amp; evacuate; penalizes over-optimization in R & amp; amp; amp; evacuate; f & amp; amp; amp; evacuate; reenactment natural SEO and do justice to the 

White Hat SEO. 

Spammers and SEO black hats have "warmed up" the world of search engines. So, to calm things down, Google sends us the animals of the North Pole to cool the ardor of those who want to take short cuts by cheating. Google Panda, described in the previous article and Google Penguin now ensure improving the quality of natural search results. The focus is on the search engine user. Google must provide the user of its search engine relevant results and quality to retain and grow its audience. Ultimately, Google has the same desire to satisfy its users that all of us with its website. 

And all this is going in the right direction since it requires companies to present a user-friendly site, with ergonomic quality content that engages consumers better. The past two years, many sites, not least, have lost a lot of positions (rankings) in search results following the launch of Google Panda and Google Penguin. Two algorithms that measure the quality, usability, and over-optimization of a website to the SEO. The sites for the majority, were packed with pubs, uninteresting, had poor quality content and were spammed. Unfortunately, some sites that do not deserve it are left to rot. And yes, an algorithm is not human, it is not yet as finely judge a man could do ... for now. Google brings more than 500 changes per year to its search engine algorithm. 

Most of them are minor; a major change is when it causes significant changes in search results called SERPS (Search Engine Results Page). The two most important recent changes are: Google Panda: Officially launched in February 2011 in the USA (launched in August 2011 in France), Google Panda undergoes 13 updates until March 2013 when it was fully integrated with the main algorithm. We will not know more posts to official specific update Panda from Google. The last effects of the 3.7 update affects sites with poor content, stolen or duplicated and sites with ads too high ratio pubs.

 Google Penguin: Launched in April 2012, this algorithm has tightened the rules of SEO optimization of a website while adjusting factors spam including keyword stuffing, cloaking, unnatural links, and glad Spinning (rewriting content in a hurry). Contrary to what some may think, Google's goal is not to penalize all sites until there are more than 10 sites in the natural search results by wildly throwing updates algorithms at all costs. Google simply wants to make the web more enjoyable, and they do it by rewarding people who do things properly.

 Google said all the time, but people are paying attention when their statistical analytics look like this: Google Panda Penguin SEO and natural search engine Duo Google + Google Panda Penguin have sites in distress. While technically Penguin was an update of the algorithm, he did not bring a real change in how Google assigns the "Ranking" of websites. It was just the official announcement on the fact that Google is against those who seek to manipulate the search system. Put simply, Target Penguin is spam. So if you play by the rules, your website has not been affected. So the question is: "So, how to optimize a website without being affected by Google Panda and Penguin?” Keep your keywords for at first, everyone shouted loudly that Google Penguin was ending optimizing a site SEO, there was panic on board. People do not understand that they were rules that penalize over-optimization SEO (so exaggeration). 

So, many people have so their website that he was not optimized at all!!! And in most cases this concerned only tags. With Google Penguin, you should always have your words picked-site content. Because this is how the engines know what your site is about. How they would do otherwise? You no longer have an exaggerated repeat your keywords in bold throughout the content of your website, because it is at that time that it is perceived by Penguin as spam. 

Here are some tips that are developed in our advanced SEO training. Here's how to incorporate your keywords from Google Penguin: - Do not write your content first and then incorporate your keywords, your text will not be natural. Keep your keywords in mind and incorporate them as and as you write. Google language level of a sixth grader today. Tomorrow will be the level of a graduate in letters're sure. - Proofread your content, if it sounds right. So it probably also for Penguin. - Titles Tags (source code): Always your main keyword first in your title tag trying to insert your brand. "How to reference a website Agency SEO Brand. Keywords to index a page related to the search terms. - Image Optimization: rename your pictures before importing them into your site (25488663.jpg no use for SEO). 

Describe the image in the alt tag of the image source code trying to incorporate one or two of your keywords. Google does not see images; it reads the name and the alt tag to index an image. Diversify Your Link Building the day you had to have your keywords as text in links pointing to your website was both the best and worst day for marquetry.

 If it is still critical to get good Rankings for your targeted search terms, it is also the easiest thing to handle (with work and know-how of course). 

You should always include your keywords in your anchor text, but by building a "natural" links profile. Here's how to build your backlinks profile and internal links from Google Penguin: - The brand links or company name: You must build a good number of links including the brand and / or the name of your company and the exact url links from your domain name. Penguin monitors your notoriety. - A variety of terms: It is very unlikely to think that everyone will use EXACTLY THE SAME anchor text for each link pointing to your site. Penguin thinks so too.

- Links without Tags: Having links as, God forgive me, "click here", "website" or "contact us" has become a great way to help build a link profile "natural." In fact many people would create links.

You will understand, Google Penguin studying your link profile as a human would. You are looking to play with the Google search algorithm. Expand your content Quality content will never hurt you. If your site has been affected by an update of the Google search algorithm, the best thing to do is feed Google with relevant content in well optimized quality. Here's how to produce quality content from Google Penguin. - 

Create a Blog and publish an article well optimized SEO at least once a week. Each article is a page that target keywords, you will create more optimized articles, the more you visible on the web. Especially if you also share your articles in social networks.

 - Please press release once a month on an event, recruitment, conference, events. All that is trustworthy. - Offer free e-books or whitepapers. People love information. Tell how you do things and show your expertise. You will engage more consumers. And, do not think the competitors, let's say, criticize and grumble. Personally I have never dealt with it. And I have 20 years of field sales behind me before falling into the SEO techniques in 2009. 

Keep the focus on solving the customer's problem. The Content Marketing takes time, yes, but that's what most engages consumers who find the real answers to their questions. This is the best ROI in marketing today and for long. Hear your account "webmaster tools" Google makes us a great service with its service "Webmaster Tools.

“This is a live connection to the giant search engine that gives us a wealth of information on how Google reads our website. Sometimes they even will reveal places where there is spam on your site. 

The tools also give you a view of technical errors present on your website as 404 errors, server errors, the blocked content, and more. You can make the necessary corrections to allow search engine robots to crawl your site better, which will remove another obstacle to a possible penalty. Avoid the following things, by all means.

 Keep in mind that Google Penguin was designed to penalize spam and reward sites that meet quality rules. There has never been a better reason to do things that nowadays. While keywords, links and content will represent the greatest weight in the optimization of your site to search marketing, you must at all costs avoid the following tactics: - Cloaking: Show a different version of your site to the engines and visitors.

 - The Content Spinning: Take an article, change slightly reversing phrases and / or keywords, and publish it. This is not rewriting, rewriting takes time; spinning take 15 minutes. Google has its way by rewarding those who produce a qualitative content of interest to satisfy its users. We must have the same objective with our own website.

 A blog has become the central strategic marketing.

 It may be used much like an online news magazine to produce all types of editorial content, video, slideshows, graphics etc ... This content can then be shared on social media and PR 2.0 press to develop a true picture of leadership in your field that will engage.

Google Penguin - New antispam last day

 

More than ever, Google is trying to fight against spam tactics and against over-optimized sites, in favor of approaches more 'White hat' and natural. Called Penguin, this update launched on 24 April appears to have made many more victims than expected, according to the number of Internet users flocked to the complaint form. Only 3.1% of English queries would be affected compared to 12% with the first version of Panda.

Is my site going to be affected?

Difficult to date precisely know and isolate the factors used in Penguin due to the almost simultaneous launch of Panda 3.5 released on April 19, and announced 52 changes in the same month appeared algorithm. Still, that Google's results were greatly changed and the penguin seems to take predominantly to sites using link building strategies-vitamin.

In summary, sites that are most likely to be affected are those for 

which one finds the following:

Links anchors Presence too often optimized for SEO without diversity

Low quality articles Posting on spam sites designed for this purpose

 "Keyword stuffing", that is to say, the use of a density of improper 

keywords

Membership blogs networks for buying links. For more details on this last

point, see this article on purchasing links.

The Penguin update has created a lot of doubts in the minds of SEOs and webmasters who are now wondering what optimization techniques will now be penalized by Google? Remember, if your site has not been penalized so far, do not think you're necessarily out of the woods. Updates usually take more time to arrive on google.ca.

How to avoid getting a penalty?

First, it is important to get an idea of ​​the kind of links that point to your site by identifying the source and distribution of anchor text. To do this, use tools such as Majestic SEO and Open Site explore.

On the other hand, think and rearrange your anchor text strategy. If your site has too many back links for a keyword or phrase, it is now time to vary the anchors up the next links you'll gain. For example, add the name of your brand in addition to the keyword you want to work, think about synonyms, use longer anchors, etc.

Open explore website anchor text

Diversify your sources of links. The idea is to have a profile with links look natural in Google's eyes. If 80% of your links come from directories or are in the footer, there is probably nothing to worry about. Find more contextual links inside articles or comments on blogs, to show that you are actively participating in the community. Tool Link Detective particular, allows you to identify all types of links you have.

Make sure you do not point to low quality sites, which were penalized for one reason or another, or who belong to a network of blogs. This last point may be difficult to detect, but as you know and have confidence in each of the sites to which you point, the claws of ruthless penguin will remain away from you.

With certain exceptions that clearly demonstrate that you are using black hat tactics will not lose too much time to remove all the low quality links akin to your site. The "link unbuilding" could prove a waste of time and become more expensive than anything else if done anyhow and without planning. Indeed, the border between the links to keep or not can be blurred - still have to use the right tools to detect - and elimination of spam is often complicated and risky. 

Your time will be better to look for profitable new relationships and partners or clean any kind of spam "on site" on your site, especially since we are not yet fully certain of the kind of links that are penalized by making day.

Concrete impacts

our analysis of traffic and positions of different sites, the big losers in this story are the major sites in competitive areas where link building techniques are not always best from an ethical point of view. For example, switching from first to tenth place for the term "car insurance" would represent a decline in traffic 2,077 visits per month if one crosses the Google Keyword Tool data with those of a study conducted by Slingshot SEO.

 On average, website positioning itself in the first position in Google has a click rate of 18.2%, almost a click of five. However, the tenth search result receives only 1.04% of clicks.

Search Engine CTR

finally, hopes this update does not increase the victims of Negative SEO, a phenomenon that has grown in popularity following the recent modifications of the algorithm. This is to point low quality links to the website of a competitor so that it is done to penalize. How to avoid being an easy prey and how does one protect from such an attack? The answer comes back again the same: continue to acquire quality links and be sure to maintain a strong link profile.

SEO agencies and their market and their customers

Early 2007. A March ... I think. Nait an SEO agency that has set out to change things up a bit. Oh sure, the "some" is too much. It is there to make polite to look good...

But we know that Blog Ecommerce did not look good. He wanted to move ideas, lines, mountains, market. In short, all those things that do not move, but we still try. We were not in the "on-going-to-better-than-the-other-seo-agency" or in the "on-going take-des-of-market shares." No. It was much worse. We wanted to prove to the world that the SEO for e-retailers did not exist before us. Impose our time, our beginning, our rhythm.... our method.

Create a break

And creating a break is by force. We do not ask permission to make a break. We do not ask if you are allowed.

It is that the words we have chosen. That of writing. Make no mistake, there is no stronger than the power of writing, the well-turned phrases, those that remain, that mark. Those whose end is feared.

With articles like 'Sarenza in My Ecommerce Sucks! "And articles that provided gross and free tips so that other agencies were charging prices to their customers that Gold Blog Ecommerce has taken its place in the world Ecommerce French. At a time when Twitter and its Re-Tweet did not exist and where to find his blog fell within the obstacle course.

And it is doing great emphasis on small and medium e-retailers, as word of mouth worked. Still very slow, word of mouth, the exchange of products being made through email, where today social networks with one click multiply by 100, or even 1,000, rapid exchanges, Recommendations and shares.

But we had a unique mission: to prove that an Ecommerce site does not reference itself as a lambda website. Better still, a reference PrestaShop does not like a Magento, which he did as a reference by Ecommerce, etc...

We needed SEO Project Manager specialized on each Ecommerce platform, they décortiqueraient each version, every novelty, every feature and each module. A cost therefore, even prior to 2007 reined supreme SEO agencies that created specialized editorial pages for SEO, uniform method for a website or Ecommerce site. Nonsense, in our view.

With our method, we decided to attempt a break.

And our customers were enjoying the SEO sign with us. They brought a new way of doing things, and whose merchants were not even aware that it had to exist: a specialized Ecommerce SEO methodology and based on their Ecommerce software.

We even went further, since today is, in addition, directly editors like PrestaShop WiziShop, RBS Change or Comparison working with our team to improve, native and free for their users, SEO their software.

Then our competitors, after 3 or 4 years, started to look at how we worked. Their estimates changed, our deliverables exchanged email under the coat, and some (very few, it is true), even tried to copy our way of communication, if not trying to ape the pen.

We were no longer alone in our market to work with our method...

But at least we can say that the break occurred

They may complain of emulation, we cannot complain no longer unique, you can complain about everything, actually. But it would be contradictory to wish the self deep rupture in a market and at the same time complaining when the latter is received by the same market, and, therefore, competitors included.

Let's face it: yes, we complained of this situation.

But we must see the truth in the face: copy the process of an agency is actually quite easy: simply recruit or train the right people and to adapt its internal processes. It takes time and energy, but it is doable.

Let's also one more thing: if that annoyed us a bit (much :-)?) We compare us to our competitors; we are asked the question but are your difference by means of this agency? Alas we had to go off to the obvious this question was legitimate and had no more to offer immediate response.

Yes, Blog Ecommerce became a SEO agency like the others, since the rupture which wanted to impose our methodology "Ecommerce SEO" had become a "commodity", to borrow a term used by the Anglo-Saxon and designates a controlled service by a many actors over the years, and that reduces the value added (e.g. email or editorial pages dedicated to SEO).

The Ecommerce Blog Ecommerce SEO methodology also became a "commodity" and you should not have to complain. We even went after the idea, editing a free catalog of 60 pages that provides SEO tips for Ecommerce Platform (which you can request your copy here).

Ok, but ... what now?

We said we were the first, the others are "copying", and it’s unfair? Or we say we always have the same ambition as we started, that is to say, to move the lines?

And if to move the lines are labor, risk-taking and questioning why start from scratch again, and not just "sell quotes and quotes yet?”

Our choice was made.

It recreates one second break

No choice made. Still work, rebates issues and risks, but no choice. Reject the status quo or we pointless.

We could just continue our momentum, our achievements, and our position in the French market Ecommerce. After all, our place is anyway an unenviable. And then, SEO, e-retailers in all will always need. It was enough to see the room of our Ecommerce SEO conference at Salon 2013: packed, people sat on the floor, plus 60 people who could not access the room. And all the SEO Conferences of our competitors were satisfied too.

So why even start from scratch (or almost)?

In fact, there are only two kinds of companies: those starting to take shares of a market (because they think they can do better than the current players) and those starting to rotate this market. Point.

And the SEO market is no exception to the rule: there will always be a big market for SEO (what you read elsewhere) and e-retailers feel even often sadly forced to sign with an SEO agency.

But the team Ecommerce Blog is part of the second category: one that wants to change a market. It is on this belief that she was born and that it must continue to evolve: to create a break, to move the lines. And these famous mountains? ... Ditto.

So in 2013/2014, what is to move the lines in SEO for e-retailers? It is famous mountains ... they are moving where?

We had to attempt the impossible...

Giving pleasure of SEO to e-retailers!

At a time when Google freezes on site SEO with updates Panda and others, at the time of the dominance of Google Adwords on Google search pages and the time when e-retailers signed with SEO agencies almost by necessity, obligation, how to give pleasure and want to sign up with an SEO agency?

At a time when the traditional SEO methods are known to all and where the methodology Blog Ecommerce has become, too, a "commodity" (notwithstanding itself there is a large market for this one), how to give pleasure to e-retailers to sign with SEO agencies because they really want, and not because they feel obligated to do so?

This is where we wanted to place our new break.

"Giving pleasure to sign with an SEO agency and do not starve.”

It has already started; we worked our whole summer with the team. It was hard, long, and we took a lot of questioning and some rest during that period, normally devoted to national holidays.

Thus, we are already attempting to rotate the SEO market for e-retailers again. It is called "Box Web Marketing for e-retailers" is already signed by 60 customers and has a mission to make the SEO potential pleasure rather than constraint.

Impossible mission!!?

It is precisely because nobody thinks this mission possible, it's ours.

We do not content ourselves with an I will take an SEO agency is essential, still though the option of this organization would be on our own. No, what we want is: "I have heard of your Webmarketing Box, I was not very keen to sign with an SEO agency, but then, that's it I need.”

The "Box Web marketing" will emerge in this market, because as at the time of the launch of our SEO methodology for ecommerce’s, it will resonate with non-expressed needs of emarchands. A specialized course offers Ecommerce, without obligation, the merchant may use at their own pace, pause or speed depending on its availability, and especially that introduces merchants to something other than the sacrosanct SEO, proposing coaching on topics such as Adwords, eBay, Google Shopping, training and regular audits, etc., in short, everything needed by a merchant in terms of its maturity in line.

And why not, one day, provide our partners to join our Box and propose "Audits PrestaShop Modules / Magento install" ergonomics tunnels commands or formations analytics. It has everything to do with this box. The most important is that it makes you want. This is our mission.

25 Ways to do white Hat SEO

Search engine optimization, admitting generally rumored to be asleep or about to die, is accepting added and added accepted as a career path. It’s hardly accomplished anywhere formally, one of the affidavit actuality its ever-changing attributes (by the time you get a University advance able and accustomed it’s already abundantly outdated). The confined to access into the industry are ridiculously low – or crazily high, depending on how you accessory at it. There is no academic acceptance but there are affluence sources of advice and too abounding of them are either asynchronous or complete garbage. There is no abridgement of SEO conferences and workshops – but abounding of them are absolutely expensive, speakers sometimes angle their casework rather than accommodate advantageous information, and biking costs do add up as well. So how do you apprentice SEO afterwards authoritative cher mistakes and spending a fortune?

Believe it or not, there are means to do it absolutely chargeless or about free. The means listed beneath ambit from calmly achievable by anyone to ones acute assertive skills/knowledge, but it all depends on your appearance and how accommodating you are to learn. Majority of these means additionally crave austere amusing abilities – so while our industry is accepted for belief about authoritative millions from home in your pajamas never accepting to accommodated added people, you apparently cannot allow not accepting amusing abilities at all.

So let’s see how SEO apprenticeship costs can be cut bottom-ward to 0 or close.

ONLINE

1. Alpha by account a acceptable anterior adviser – SEOMoz’s Beginner’s Adviser to SEO would do. However, this is aloof the actual alpha – don’t stop there. This is aloof an addition to advice you apprentice the argot and be able to accept what it’s all about added on. I acquisition it amazing with the accretion complication of our barter how an accretion cardinal of bodies affirmation they apperceive SEO afterwards sitting in a two-week advance or accessory a basal conference. Don’t be like that, accumulate learning.

2. Apprehend aces industry blogs. Right, this begs the catechism which ones are worthy. Use the aforementioned judgments you would use evaluating any added advice online – what do accomplished bodies in the industry accede reliable sources of information?

3. Chase acclaimed SEOs on Twitter and apprehends what they share. Accessory at lists of Twitter users by affair some bodies are putting calm – whoever is included in best of the lists is about the SEOPs best account following.

4. Chase acclaimed SEOs on Facebook and apprehend what they allotment there.

5. Chase acclaimed SEOs on Google+ and apprehend what they allotment there.

6. Apprehend what comes from the look engines – amend announcements, interviews with engineers, advice articles. But don’t aloof booty their chat for it.

7. Get a site. Some amusement armpit you wouldn’t be abashed to lose. Experiment with it. Track your results. Apprehend the server logs. They accomplish the best apprehend already you’ve got the adhere of it and accommodate affluence of insight.

8. Apprehend SEO forums. Not the affectionate that is congenital about announcement a product/series of articles but aloof ones area announcement is limited. Booty what you apprehend with a compression of salt. A brace of forums to get you started: http://www.webmasterworld.com/, http://www.cre8asiteforums.com/forums/index.php and http://forums.seochat.com/ (as you get added accomplished and bigger affiliated in the association you ability alike end up accepting arrive to “secret” forums, too – but abominably I cannot allotment those)

9. Participate in Google+ Hangouts, including those run by Google reps. Ask questions – not aloof creamy ones but inflictive ones too. You may never get a acknowledgment but it doesn’t aching to ask.

10. Regularly analysis SEO-related.

11. LinkedIn groups and questions – abounding of them are spammed to afterlife but sometimes absorbing things can be spotted as well.

12. Places like AnyAsq – bodies including those from the look engines run “ask me anything” sessions there sometimes. Apprehend what they say and ask questions.

13. Whenever there is a appointment activity on anywhere, apprehend the tweets with the appointment hashtag – you’ll be afraid how able-bodied some conferences are covered by alive tweeting. However, be accurate so as not to booty things out of context.

14. Appointment speakers usually allotment their accelerate decks – watch those. Combined with alive tweets, they are about as acceptable as sitting in at the session.

15. Some blogs, State of Look included, broadcast appointment recaps – apprehend these.

OFFLINE

16. Not all conferences are paid – there are a few charge less ones. There is Brightness in the UK and I’m appealing abiding there are some in the US as well. The tickets are bound so you accept to be absolutely quick to get them back they go on action but if you go to one of these conferences, you are abiding to apprentice absolutely a bit.

17. Apart from above conferences, there are additionally beneath academic contest out there that are additionally free. These tend to be added bounded (such as Look London or OMN London) but will about accept affection speakers, generally alike the aforementioned bodies that allege at the big big-ticket events. Accomplish abiding you go to these events.

18. There are alike beneath breezy meetups organized spontaneously with no approved agenda or abode by SEOs actuality and there – accept carefully on Twitter and Facebook back bodies you chase alpha talking about such meetups and try to get in.

19. They don’t say for no acumen that the best amount of any appointment is in the networking – a lot of acceptable being is accepting aggregate and discussed not at the academic appointment sessions but over a beer afterwards. If you adhere out in the “official” appointment bar/restaurant/hotel and apperceive a few faces you may aloof as able-bodied end up communicable these dank bits.

20. If you are amusing abundant or accept been about continued abundant to be accompany with somebody speaking at a conference, abounding conferences let speakers accompany somebody with them (known as +1). If you are bold abundant to ask a apostle for a +1 and they appear to accept it available, you can accomplish it to a appointment for free.

21. Exhibitors/sponsors at conferences generally get n chargeless tickets. Abounding companies would aloof administer them amid bodies they apperceive and some will run all sorts of competitions area you can win a chargeless canyon to the conference.

22. Apply to be a apostle at a conference! Speakers usually get a chargeless canyon and can appear added sessions, and who’s to say if you’re able abundant to allege on one affair there is annihilation you can apprentice about added capacity from added speakers?

23. Some conferences will accord you a abatement (if not a chargeless ticket) if you are a blogger and activity to awning the conference. In some cases, you accept to accredit x bodies to buy appointment tickets to get a chargeless admission for yourself.

24. Action some industry blog/news armpit to blog/live cheep an accident for them if they awning the amount of your ticket.

25. Persuade your employer the appointment is acceptable for your able development and will advice you accomplish bigger after-effects for the aggregation so that the employer covers the admission amount for you.

As you see, annihilation is absurd for those who demand to learn. In an industry as accelerated as SEO, it is basic to break beside of all accepted developments so we all apprentice article new every day. Both newcomers and acclimatized professionals should never stop learning, and hopefully application these tips you can accomplish acquirement SEO a fun and affable acquaintance and not that abundant of a accountability on your pocket.