Today it offers a comprehensive overview on the
latest key statistics of the major social networks. If Facebook is still the
number 1 social network, Google + is surprisingly impressive statistics,
however, are to be compared with the ecosystem created by Google that binds
each of its flagship sites to its social networks.
Facebook is still the dominant network
His progress is slowing but Facebook is still a juggernaut in the course of social networks. With 1.15 billion users, and 10 billion messages per day, Facebook has become a must along with the phone. The latest stats only confirm the trend.
- 10 billion messages sent and 4.5 billion likes a day, contained 4.75 billion and 350 million photos posted every day and 1.8 million likes every minute.
- 3% of the users or about 233 million people that connect more than 5 times a day
- 1.15 billion users, 751 million of which connect with their mobile or tablet (on more than 7,000 different types of terminals!)
And France in all this?
- 26 million monthly active users in France, 18M including that connect at least once a week.
- An average member has 177 friends on Facebook and 5:18 happens every month.
- An average commitment rate rose from 3% to 1% in 1 year
Facebook, OK! But for what purpose?
- Of the 26 million monthly active users of Facebook in France, 17 million access this via a mobile.
- On mobile, see the newsfeed is the main use of members (82%). Following the response to the bylaws (49%) and the launch of its own statutes (38%).
- 79% of respondents are accessing Facebook connect less than 15 minutes after waking (and 54% from the alarm).
- On mobile, members have access to Facebook on average nearly 18 times a day on weekends!
Twitter unveils new figures:
Soon traded, micro-bloging Twitter network decided to make public some key data:
- About 500 million accounts created for 218 million monthly active users and 100 million users who connect every day
- An average user of the network already tweeted 208 times.
- 400 million tweets are sent per day on average
- 5% of accounts are spammers accounts.
- 28% of retweets include the words "RT"
- 75% of active users log on with mobile terminals
Sometimes maligned, the Google+ network has honorable figures:
- More than 500 million accounts created with 343 million active users
- 80% of users log weekly, 60% log daily.
- 5 million "+1" clicked per day
- 67% of users are male.
Pinterest, a women's evolving network
Pinterest, the platform for discovery and sharing, it takes more and more weight:
- With over 70M users, Pinterest is mainly a women's network (69% of users)
- 57% of the content is related to gastronomy
- 80% of pins are repins
- An average user spends 14 minutes of time per week on Pinterest and 98 minutes per month
Social networks and brands
Regarding social media attitudes of users, regardless of the network, it is interesting to note that:
- 38% of social media users are fans of at least one brand and 35% have already posted a review about a brand or product
- 83% of users are customers of the brands they follow
- 38% are influenced by the opinions they read on social media, and 16% have become customers through content published on social media.
Facebook is still the dominant network
His progress is slowing but Facebook is still a juggernaut in the course of social networks. With 1.15 billion users, and 10 billion messages per day, Facebook has become a must along with the phone. The latest stats only confirm the trend.
- 10 billion messages sent and 4.5 billion likes a day, contained 4.75 billion and 350 million photos posted every day and 1.8 million likes every minute.
- 3% of the users or about 233 million people that connect more than 5 times a day
- 1.15 billion users, 751 million of which connect with their mobile or tablet (on more than 7,000 different types of terminals!)
And France in all this?
- 26 million monthly active users in France, 18M including that connect at least once a week.
- An average member has 177 friends on Facebook and 5:18 happens every month.
- An average commitment rate rose from 3% to 1% in 1 year
Facebook, OK! But for what purpose?
- Of the 26 million monthly active users of Facebook in France, 17 million access this via a mobile.
- On mobile, see the newsfeed is the main use of members (82%). Following the response to the bylaws (49%) and the launch of its own statutes (38%).
- 79% of respondents are accessing Facebook connect less than 15 minutes after waking (and 54% from the alarm).
- On mobile, members have access to Facebook on average nearly 18 times a day on weekends!
Twitter unveils new figures:
Soon traded, micro-bloging Twitter network decided to make public some key data:
- About 500 million accounts created for 218 million monthly active users and 100 million users who connect every day
- An average user of the network already tweeted 208 times.
- 400 million tweets are sent per day on average
- 5% of accounts are spammers accounts.
- 28% of retweets include the words "RT"
- 75% of active users log on with mobile terminals
Sometimes maligned, the Google+ network has honorable figures:
- More than 500 million accounts created with 343 million active users
- 80% of users log weekly, 60% log daily.
- 5 million "+1" clicked per day
- 67% of users are male.
Pinterest, a women's evolving network
Pinterest, the platform for discovery and sharing, it takes more and more weight:
- With over 70M users, Pinterest is mainly a women's network (69% of users)
- 57% of the content is related to gastronomy
- 80% of pins are repins
- An average user spends 14 minutes of time per week on Pinterest and 98 minutes per month
Social networks and brands
Regarding social media attitudes of users, regardless of the network, it is interesting to note that:
- 38% of social media users are fans of at least one brand and 35% have already posted a review about a brand or product
- 83% of users are customers of the brands they follow
- 38% are influenced by the opinions they read on social media, and 16% have become customers through content published on social media.
