But we know that Blog Ecommerce did not look good.
He wanted to move ideas, lines, mountains, market. In short, all those things
that do not move, but we still try. We were not in the
"on-going-to-better-than-the-other-seo-agency" or in the "on-going
take-des-of-market shares." No. It was much worse. We wanted to prove to
the world that the SEO for e-retailers did not exist before us. Impose our
time, our beginning, our rhythm.... our method.
Create a break
And creating a break is by force. We do not ask permission
to make a break. We do not ask if you are allowed.
It is that the words we have chosen. That of
writing. Make no mistake, there is no stronger than the power of writing, the
well-turned phrases, those that remain, that mark. Those whose end is feared.
With articles like 'Sarenza in My Ecommerce Sucks!
"And articles that provided gross and free tips so that other agencies
were charging prices to their customers that Gold Blog Ecommerce has taken its
place in the world Ecommerce French. At a time when Twitter and its Re-Tweet
did not exist and where to find his blog fell within the obstacle course.
And it is doing great emphasis on small and medium
e-retailers, as word of mouth worked. Still very slow, word of mouth, the
exchange of products being made through email, where today social networks with
one click multiply by 100, or even 1,000, rapid exchanges, Recommendations and
shares.
But we had a unique mission: to prove that an
Ecommerce site does not reference itself as a lambda website. Better still, a
reference PrestaShop does not like a Magento, which he did as a reference by Ecommerce,
etc...
We needed SEO Project Manager specialized on each
Ecommerce platform, they décortiqueraient each version, every novelty, every
feature and each module. A cost therefore, even prior to 2007 reined supreme
SEO agencies that created specialized editorial pages for SEO, uniform method
for a website or Ecommerce site. Nonsense, in our view.
With our method, we decided to attempt a break.
And our customers were enjoying the SEO sign with
us. They brought a new way of doing things, and whose merchants were not even
aware that it had to exist: a specialized Ecommerce SEO methodology and based
on their Ecommerce software.
We even went further, since today is, in addition,
directly editors like PrestaShop WiziShop, RBS Change or Comparison working
with our team to improve, native and free for their users, SEO their software.
Then our competitors, after 3 or 4 years, started to
look at how we worked. Their estimates changed, our deliverables exchanged
email under the coat, and some (very few, it is true), even tried to copy our
way of communication, if not trying to ape the pen.
We were no longer alone in our market to work with
our method...
But at least we can say that the break occurred
They may complain of emulation, we cannot complain
no longer unique, you can complain about everything, actually. But it would be
contradictory to wish the self deep rupture in a market and at the same time
complaining when the latter is received by the same market, and, therefore,
competitors included.
Let's face it: yes, we complained of this situation.
But we must see the truth in the face: copy the
process of an agency is actually quite easy: simply recruit or train the right
people and to adapt its internal processes. It takes time and energy, but it is
doable.
Let's also one more thing: if that annoyed us a bit
(much :-)?) We compare us to our competitors; we are asked the question but are
your difference by means of this agency? Alas we had to go off to the obvious
this question was legitimate and had no more to offer immediate response.
Yes, Blog Ecommerce became a SEO agency like the
others, since the rupture which wanted to impose our methodology
"Ecommerce SEO" had become a "commodity", to borrow a term
used by the Anglo-Saxon and designates a controlled service by a many actors
over the years, and that reduces the value added (e.g. email or editorial pages
dedicated to SEO).
The Ecommerce Blog Ecommerce SEO methodology also
became a "commodity" and you should not have to complain. We even
went after the idea, editing a free catalog of 60 pages that provides SEO tips
for Ecommerce Platform (which you can request your copy here).
Ok, but ... what now?
We said we were the first, the others are
"copying", and it’s unfair? Or we say we always have the same
ambition as we started, that is to say, to move the lines?
And if to move the lines are labor, risk-taking and
questioning why start from scratch again, and not just "sell quotes and
quotes yet?”
Our choice was made.
It recreates one second break
No choice made. Still work, rebates issues and
risks, but no choice. Reject the status quo or we pointless.
We could just continue our momentum, our
achievements, and our position in the French market Ecommerce. After all, our
place is anyway an unenviable. And then, SEO, e-retailers in all will always
need. It was enough to see the room of our Ecommerce SEO conference at Salon
2013: packed, people sat on the floor, plus 60 people who could not access the
room. And all the SEO Conferences of our competitors were satisfied too.
So why even start from scratch (or almost)?
In fact, there are only two kinds of companies:
those starting to take shares of a market (because they think they can do
better than the current players) and those starting to rotate this market. Point.
And the SEO market is no exception to the rule:
there will always be a big market for SEO (what you read elsewhere) and
e-retailers feel even often sadly forced to sign with an SEO agency.
But the team Ecommerce Blog is part of the second
category: one that wants to change a market. It is on this belief that she was
born and that it must continue to evolve: to create a break, to move the lines.
And these famous mountains? ... Ditto.
So in 2013/2014, what is to move the lines in SEO
for e-retailers? It is famous mountains ... they are moving where?
We had to attempt the impossible...
Giving pleasure of SEO to e-retailers!
At a time when Google freezes on site SEO with
updates Panda and others, at the time of the dominance of Google Adwords on
Google search pages and the time when e-retailers signed with SEO agencies
almost by necessity, obligation, how to give pleasure and want to sign up with
an SEO agency?
At a time when the traditional SEO methods are known
to all and where the methodology Blog Ecommerce has become, too, a
"commodity" (notwithstanding itself there is a large market for this
one), how to give pleasure to e-retailers to sign with SEO agencies because
they really want, and not because they feel obligated to do so?
This is where we wanted to place our new break.
"Giving pleasure to sign with an SEO agency and
do not starve.”
It has already started; we worked our whole summer
with the team. It was hard, long, and we took a lot of questioning and some
rest during that period, normally devoted to national holidays.
Thus, we are already attempting to rotate the SEO
market for e-retailers again. It is called "Box Web Marketing for
e-retailers" is already signed by 60 customers and has a mission to make
the SEO potential pleasure rather than constraint.
Impossible mission!!?
It is precisely because nobody thinks this mission
possible, it's ours.
The "Box Web marketing" will emerge in
this market, because as at the time of the launch of our SEO methodology for ecommerce’s,
it will resonate with non-expressed needs of emarchands. A specialized course
offers Ecommerce, without obligation, the merchant may use at their own pace,
pause or speed depending on its availability, and especially that introduces
merchants to something other than the sacrosanct SEO, proposing coaching on
topics such as Adwords, eBay, Google Shopping, training and regular audits,
etc., in short, everything needed by a merchant in terms of its maturity in
line.
And why not, one day, provide our partners to join
our Box and propose "Audits PrestaShop Modules / Magento install"
ergonomics tunnels commands or formations analytics. It has everything to do
with this box. The most important is that it makes you want. This is our
mission.
