Five techniques to
explode their traffic through social networks
"Social
Networks" seems in recent years (or months) has become the buzzword in all
E-marketing strategies. Unfortunately a little digging, we quickly notice that
few actionable items are currently listed. It is time to compensate for this
with 5 points easy to set up! Prerequisite Before starting to increase traffic
to your site, it is essential to be aware of some details: Like everything, it
takes time and a minimum investment, but the benefits are worth it. Before spa
... Pardon notify the community, make sure you have content that is worth it,
otherwise you might discredit quickly.
Now we are ready it's time to take
action and detonate its analytic! The magic of social networking It is now that
the magic will operate! It's time to get out your wand and share your article
on all social networks and similar (because, yes Pinterest is not a social
network). And if you say that apart from Facebook and Twitter, the world is
empty of interaction, well think again.
Map social media
Of course, not all have
active community (see community at all, RIP MySpace) in your topic and we will
have to do a little sorting through all these media selection to find your
favorite networks. Once you have isolated the media where it may be interesting
for you to share your content, it's time to get started. Create the perfect
social post The first step will be to learn the good publication practices on
social media selected to operate at their maximum. Among these best practices,
we will find: inserting a picture where possible the art of copy-writing: for
those who still do not know: it is the art of writing to trigger an
irresistible urge to click (e.g. The unexpected solution to all the problems of
the world or 5 techniques to explode its traffic through social networks).
Respect the suggested sizes.
This seems logical, but you have to optimize your
message so that the user does not have to make extra clicks to access your
site. Now that you have the slopes to make your irresistible sharing, it's time
to tackle the next step. Create submission schedule The submission schedule is
your secret weapon in publishing to increase your traffic. This will allow you
to forget nothing and stay organized in your actions. How to create your
publishing schedule effectively?
It must be assumed that
everyone will not connect at the same time to read the news of his favorite
network. So please post his message at the right time for it to reach its
target.
Some examples of when posting by social network where you publish: When
posting on social networks After choosing good times to share your articles, it
is time to focus on the re-publication over time. Ideally, it is interesting to
share your article on different selected networks: D-Day and the day after the
publication of your article.
Weekly for the first month. 2 months later and six
months later your publication. It'll therefore more than note this in your job
manager preferred time and voila. Although there are tools to automate the
publications in popular social networks, I prefer to do it by hand to implement
complementary actions in passing. Storming groups Some networks like Facebook
or LinkedIn propose the creation of groups or people will be able to share
their common interest in a topic.
These groups are wonderful
breeding to target people who are interested in your topic and are therefore
likely to love your article and share it. Facebook in general, it's pretty easy
because most are free publication. Or simply make an application for quickly
join a group.
LinkedIn is a little
trickier, but a justified request to open many doors. If you have trouble, try
to contact a member of the group (possibly the creator to request your entry
fee). Other networks like Reddit are based exclusively on this group system. So
we have to find the best for sharing your article.
Tip: If you have had
difficulty entering into a group so avoid spamming your article as a nag, but
play there thinnest also participating in the life of it. How to find relevant
groups? I can either use the internal search engine with keywords related to
the topic of my article. Or I can look at the groups in which there are the
influences of my theme.
In search of people in need Now it is time to
use the social side of the network to promote his article. Indeed, the
community aspect usually leads people to ask for help in this way.
Thus, it may be wise
for us to find people looking for information related to our product and
suggest them. This will bring qualified traffic and contribute to make known
our website. To achieve this, I must confess that I do not break my head: I
note in a draft set of questions to my article says. I use the internal search
engine of the media with my questions and I see what emerges.
If Google is still my friend, so I can use it
directly ask him: contact people in need We note in passing that I filter the
recent results (within a month) to remain relevant vis-à-vis the freshness of
my article and I'll get the results of social media, but also forum, site
issues ... Then you just need me to offer my friendly resource in response to
the question. To go further, I can also do research on related topics.
Here is an example for
this article: We can even go further and use this technique to make connections
but I reserve that for you again. ;-) Use of the reputation of others find
influenceurAttention, this technique is a bit heavy to implement but the
results can be really interesting. First, you have to watch on the bloggers
tracked in your theme or talking about their lives.
At one point, they are
bound to approach a topic related to one of the great articles that you have
written. It is then suggest to them via their accounts an answer to their
problem or additional information.
"I loved your last
article on XXX, I myself addressed a similar problem {| proposed a different
solution | written on an additional subject}: XXX. Feel free to give me your
opinion. » The effects of this contact are twofold: Break the ice with someone
influential to suggest other things in the future (including partnerships).
Sometimes get a link from the article (bingo!). And although it may seem
painful to read feeds of selected not necessarily bloggers in your theme, this
can be a profitable investment for the future both in terms of the contact of
acquiring links.
How to find influential
bloggers? Now the worry is how to find the right people to follow? In fact,
there are a variety of tools that will allow us to do that, but I use at my
level trial version of BuzzSumo that allows to route my research in a topic
that I do not necessarily know. Another option on thematic more
"life", I'll take a ride on Hellocoton to retrieve a selection of the
most followed in a specific theme people.
This is only a work surface and passes next to
interesting people, but enough given what I want to do. How to select people to
follow? According to me, that the time investment to be profitable, it is
necessary that the person (or site) meets these three points:
Does he
frequently publishes? Is that it has an active community behind it? Is what I
would consider an exchange (link, article, others ....) With him? If the answer
is no to any of them, so no need for me to go me for more explanation. Click on
a social network Your turn to play Well now full of good ideas to use for your
future articles or those of your clients. And interest in SEO? Behind all these
actions, he potentially has links that will be created, but it will most
improve your visibility.
