We are in a time when many people talk about content
marketing, social media marketing, SEO ... but do you really know what's what?
We talk all the same? My impression is that often the terms are mixed and
confused, even among professionals working in marketing. It would not be a mere
semantics, if not because sometimes the confusion of terms leads to choose
wrong tools to achieve the objective. It is important then to understand what's
what and what relations between them for a successful digital marketing
strategy.
What is social media marketing?
What is social media marketing?
It's part in the conversations taking place in social networks, with the
intention of publicizing there our company or our products. Each social network
has its own tools specially designed for businesses. Facebook, for example,
provides fan pages, which enable companies to have its own presence and
interact with your audience. The company can write like an ordinary citizen and
launch the messages you want people who visit this page company.
What is content marketing?
The idea is to provide content of interest to a particular audience, aiming to improve the brand image to the audience. What is sought is to be seen as a partner by customers and not as an annoying trademark that just screams as high as you can message. A blog, a computer graphics or video may be very valuable to our customers content. A 140-character tweet? It is difficult to consider content; rather falls within the social media marketing.
What is content marketing?
The idea is to provide content of interest to a particular audience, aiming to improve the brand image to the audience. What is sought is to be seen as a partner by customers and not as an annoying trademark that just screams as high as you can message. A blog, a computer graphics or video may be very valuable to our customers content. A 140-character tweet? It is difficult to consider content; rather falls within the social media marketing.
What is SEO?
SEO stands for Search Engine Optimization and refers to the process of optimizing a website and its contents to receive more traffic from search engines. Oversimplify, roughly works as follows: a search engine decides how a site ranks as the number of links from other sites that referenced and the amount of keywords (keywords) search there on the web.
That is, it is important to get to the choice of keywords that will be used to do a search and offer contained in our website related to those keywords. And also get to be many links with our website, created by people who find our website interesting enough to put a link to it.
Incidentally, this SEO is becoming increasingly difficult. Search engines change their algorithms and is not easy to hit to get the most out of our content.
And what is the relationship between all this?
Content marketing has always existed (think magazines that were sent by mail to the homes of customers). With the rise of the Internet, content is digitized and SEO became a way to bring them closer to our customers, until they reached the social networks that allow us to discover and consume much more content than before, because any blog can be shared and commented immediately.
Imagine a company that wants to improve the SEO of your website. To do this, create a blog with articles of interest to its customers, with the intention of attracting readers to generate traffic to your site and, in turn, the referencing other sites. Incidentally, more visits always mean more sales opportunities.
So far, simply creating a new blog we just got better SEO. Toca also choose keywords that will lead to potential readers to our blog when searching some content, although you may not we achieve great results.
So we started to share new content through various social networks: a Facebook page, a Twitter profile, maybe even something more sophisticated like a Pinterest account. And we actively participate in these social networks.
