Monday, April 20, 2015

What is the Trust flow? The Citation Flow? What are they for? How to interpret?




 
What Trust flow? What is the flow Citation? How to interpret these indicators?

These two words are barbarians used daily by SEO specialists and you need to know to understand the SEO strategy they implement for your site.

I therefore propose today to explain what the Trust flow and flow Citation. I'll explain how to interpret the flow and trust flow quote, what they do and give you several examples of analyzes.

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What is the Trust flow? The flow Citation?

These two indicators are used by the Majestic SEO tool, SEO tool used massively specialists.

This tool allows, among others, to analyze the number and quality of backlinks (external links pointing to your website or to a page) and you deliver the names of these sites.

To illustrate the results, Majestic SEO has set up a point cloud which uses trust flow indicators and flow quote. Each indicator being between 1 and 100.

Trust the flow, what is it?

The trust flow represents quality of backlinks pointing to your site. Plus a link from a trusted site, the link will have more weight and will have a high flow trust.

Thus, each link is assigned a score of 100. If one of your backlinks from a site considered as spam, this link will have a low flow trust. If by cons, it comes from an authority site, its flow will be high trust.

On the graph, the flow trust is the vertical scale.

The flow Citation, what is it?

The quotation flow is the amount of backlinks pointing to your site. Thus, the more your site has incoming links are more flow quote will be.

On the graph, the flow quote is the horizontal scale.

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What looks like the graph shows the results of these indicators?

For this to be practical for you, here looks like that famous graph.

Trust-flow-quote-flow-majestic-set
How to interpret the Trust flow and flow Citation?

So now that you know what these indicators, how do you interpret them?

The easiest way for you to understand how to interpret the flow and trust flow citation is to analyze several examples from different sites.

By clicking, you can access to the analysis of selected examples.

Example 1: Joptimisemonsite.fr - your humble host ^^

Trust-flow-quote-flow-majestic-set

Trust website overall flow: 12/100

Quote overall flow of the site: 22/100

Number of backlinks: 2412 from 101 different areas

As you can see, has a flow Joptimisemonsite quote above its flow trust.

This thus means that my blog has inbounded links but are not necessarily good.


Example 2: Captain-commerce.com - The blog that I read since I work in e-commerce

Trust-flow-Captain-commerce

Trust flow: 34

Flow Quote: 42

Number of backlinks: 29,124 from 414 different areas.

As you can see, the blog of Captain-commerce has assets more backlinks Joptimise and are better quality, which is normal given the age and the qualities of the content shared by El Capitano (I never Spanish, it shows that much ?? ^^).

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Example 3: The World - An authority site!

Citation flow-the-world

Trust flow: 73

Flow Quote: 64

Number of backlinks: 2.8 million.

As you can see, the world of the site is a real authority site. His flow is greater than trust his flow quote which means that the World website attracts backlinks from trusted sites.

You now know how to interpret the flow and trust flow quote.

What are the indicators?

Then Sebastian, you're nice, you made me look sincere, but what they do these charts?
Knowing the quality of backlinks to your site

The primary use of these charts is to be able to even locate you quality inbound links to your site.

- See if your manager SEO or SEO agency that sets up your strategy are good sites: Does your point curve tends to progress?

- Identify if your site is victim of an attack of fraudulent links that will rot your SEO (one of your competitor can for example buy thousands of links to your website from Russian and Uzbek sites that are considered Spammy).

- Identify the anchors (the text that displays the link to your site) the most used and so make sure that they are well varied (and so you can reassure you that your website has more or less "chance" to be penalized by Google).

Define the quality of sites you should target

By making Majestic SEO analysis of the sites you have targeted in your backlinks strategy, you can ensure the quality of these sites and also rank them in order of priority.

The more a site will have a curve developed with a flow and flow citation trust developed, the more it will be interesting to have links pointing to this site to the web.

See also: How to write SEO optimized content?

To purchase domain names

This data can also help you when you want to buy a used domain name, ie a domain name that has already been used in the past but has ultimately more renewed.

Sites such as for example Kifdom have specialized in reselling auction domain names occasions. These sites offer several indicators to help you determine whether the domain name worth being bought or not. The flow is usually a trust these indicators as you can see in the screenshot below:

Sale-domain-name-opportunity