Adsense links can be beneficial for their site if they
are optimized. Where to place the Adsense links on its site? At what precise
location on a page? How to optimize their appearance?
Choose the location of the Adsense links
Optimizing Adsense links is not to put on every page
of its e-commerce site. It is mainly to meet the needs of Internet users who
visit each page. As a general rule, it is up to the administrator of each site
to define the location of the Adsense links, depending on the content of the
pages and the goal. The important thing is that the Adsense links are based on
a rich and focused content. For example, Adsense links can be enjoyed by
visitors of a page for small ads, but be dangerous on an e-commerce site if
they are not controlled, due to the possible promotion of a competing site or
infringement.
It is not advisable to include Adsense links on the
home page, it is designed to be the bridge between the different sections. Most
of the time, the matters discussed on a home page are quite diverse, not
allowing proper targeting of ads. As to their location on the selected page,
Adsense links should be on the most visible part of the page, which appears to
download it. It is also interesting to place ads in the most visible locations
of clients: nearly menus, in the middle of relevant content, etc. Each site
needs to define the best locations by doing comparison tests.
Limit the number of ads and adjust their color as those site
So that the Adsense links to be effective, they must
reserve their space about two per page. Google limits normally the number of
spaces to 9, three classic, three thematic and three sponsorship. Nevertheless,
more locations can be integrated on long pages such as blogs, forums and
classifieds sites. In addition, Google advises wider than high space formats,
with advertisements placed next to each other. As for the number of ads to
display on each page, the principle is not to overwhelm users. Publishers
prefer such integrate one to five links per page on average.
Always to optimize Adsense links, it must be
integrated with the design of the site, adapting the border color, background,
title, text, url ... to that page. If the colors are too loud to avoid, the
color of the title of the editorial content, that of the background of the
site, etc. can be adopted for the Adsense links. It is also possible to use
blue, generally attributed to sponsored links, allowing quick identification of
links. In addition, Google Adsense allows filtering of links. This allows
publishers to display only the links in correlation with its content and
prevents the ads of competitors or from illegal websites to be visible.
