How to choose your
SEO keywords? How
to be sure that these keywords are most typed? And finally, what are the free
tools that can help you select the most appropriate keywords to your pages?
All these questions, I will try to help you respond by giving you several free tools to help you plan the most effective keywords for your website, be it for your main keywords for the long tail.
Free tools to help you pick the keywords most relevant to SEO your web page
Google Keyword Planner, the indispensable!
This is clearly the tool, and I hope I'm not telling you anything, that everyone uses and that you must use to make your semantic analysis of keywords.
In fact, you only need to create a Google Adwords account and you go in the "Tools" in your account to find the "Keyword Tool Planner" module.
Google then offers you 4 different services to help you find the best keywords.
Services-Google-planner-keyword-Google
Totally free, this tool is the basis of all keyword research.
Keyword Tool, a good complement
A good complement to Google Keyword Planner is the site's Keyword Tool.
Keyword-tools-choose-Keyword SEO
This site will help you find the keyword variations that exist for a particular keyword.
Simply fill in the primary keyword you have set in advance and which will list the possible variations of it.
Remember to select the search term that interests you and that the country so that the results are fully representative of the target of interest.
Idle-keyword-keyword-tools
this tool is actually a fermium that offers 100 possible variations of a keyword.
If you want to have more, so you have to pay. However, I consider that offering the first 100 can largely satisfy you to expand your keyword list.
The underscore suggestion Google
Another completely free tool to help you choose the keywords appropriate for your site underscore the suggestion of Google.
Did you know that simply adding a _ after a word during a search on Google, it will show you the keywords most frequently added by users to the one you specified.
You can put the underscore front, middle or after your keyword or keyword phrase which multiplies the field of possibilities!
What can it do for you?
Internet users now provide information on average between 2 and 6 keywords when they search on Google. For example, "golf car". By placing the underscore at the beginning of term, you will find this:
example-underscore-decant-keyword
By placing it in the middle, you get this
example-underscore-middle-keyword
By placing it after you get this:
example-underscore-after keyword
A Now try the keyword variations that have the most potential in terms of traffic.
So, once you have used the two aforementioned tools, it will be interesting for you to use this technique to get the long tail keywords that will bring you traffic.
What the long tail?
The 20-80 rules, you know? And well it also applies to SEO.
Basically, 20% of your traffic usually happens via the keywords you worked. This thus means that 80% of your site traffic comes via a variation of the keyword in question and / or any other keyword that you had not thought of. This is what we call traffic generated the long tail.
And given the volume of traffic it can bring you this long tail, it is necessary to think about this before you start writing any content. Hence 'the importance of a thorough research on the keywords of interests your target.
Ubersuggest
Last free tool to help you choose relevant keywords, Ubersuggest.
In this tool, enter a keyword and it will deliver keyword variations for all the letters of the alphabet.
I place it last because it can quickly become very time consuming to use this tool for keywords that are not or very little demand.
Ubersuggest tool-free-PLANNING-keyword
I advise you to use this key word choice tool sparingly.
Select keywords? Ok! What next?
Once you have completed this semantic keyword research, you will subsequently study the competition for most keywords that you set.
For selecting keywords with high volumes, it's tempting I grant you. However, if there are large volumes, there will surely be an existing competition. So before you start beating drums (someone would explain the origin of this expression via comments? I'm interested ^^) in the organization of your content and should include your keywords, consider this competition!
All these questions, I will try to help you respond by giving you several free tools to help you plan the most effective keywords for your website, be it for your main keywords for the long tail.
Free tools to help you pick the keywords most relevant to SEO your web page
Google Keyword Planner, the indispensable!
This is clearly the tool, and I hope I'm not telling you anything, that everyone uses and that you must use to make your semantic analysis of keywords.
In fact, you only need to create a Google Adwords account and you go in the "Tools" in your account to find the "Keyword Tool Planner" module.
Google then offers you 4 different services to help you find the best keywords.
Services-Google-planner-keyword-Google
Totally free, this tool is the basis of all keyword research.
Keyword Tool, a good complement
A good complement to Google Keyword Planner is the site's Keyword Tool.
Keyword-tools-choose-Keyword SEO
This site will help you find the keyword variations that exist for a particular keyword.
Simply fill in the primary keyword you have set in advance and which will list the possible variations of it.
Remember to select the search term that interests you and that the country so that the results are fully representative of the target of interest.
Idle-keyword-keyword-tools
this tool is actually a fermium that offers 100 possible variations of a keyword.
If you want to have more, so you have to pay. However, I consider that offering the first 100 can largely satisfy you to expand your keyword list.
The underscore suggestion Google
Another completely free tool to help you choose the keywords appropriate for your site underscore the suggestion of Google.
Did you know that simply adding a _ after a word during a search on Google, it will show you the keywords most frequently added by users to the one you specified.
You can put the underscore front, middle or after your keyword or keyword phrase which multiplies the field of possibilities!
What can it do for you?
Internet users now provide information on average between 2 and 6 keywords when they search on Google. For example, "golf car". By placing the underscore at the beginning of term, you will find this:
example-underscore-decant-keyword
By placing it in the middle, you get this
example-underscore-middle-keyword
By placing it after you get this:
example-underscore-after keyword
A Now try the keyword variations that have the most potential in terms of traffic.
So, once you have used the two aforementioned tools, it will be interesting for you to use this technique to get the long tail keywords that will bring you traffic.
What the long tail?
The 20-80 rules, you know? And well it also applies to SEO.
Basically, 20% of your traffic usually happens via the keywords you worked. This thus means that 80% of your site traffic comes via a variation of the keyword in question and / or any other keyword that you had not thought of. This is what we call traffic generated the long tail.
And given the volume of traffic it can bring you this long tail, it is necessary to think about this before you start writing any content. Hence 'the importance of a thorough research on the keywords of interests your target.
Ubersuggest
Last free tool to help you choose relevant keywords, Ubersuggest.
In this tool, enter a keyword and it will deliver keyword variations for all the letters of the alphabet.
I place it last because it can quickly become very time consuming to use this tool for keywords that are not or very little demand.
Ubersuggest tool-free-PLANNING-keyword
I advise you to use this key word choice tool sparingly.
Select keywords? Ok! What next?
Once you have completed this semantic keyword research, you will subsequently study the competition for most keywords that you set.
For selecting keywords with high volumes, it's tempting I grant you. However, if there are large volumes, there will surely be an existing competition. So before you start beating drums (someone would explain the origin of this expression via comments? I'm interested ^^) in the organization of your content and should include your keywords, consider this competition!
