Explanatory videos are short, usually
60 to 90 seconds, ideal length to explain your product or service to potential
customers.
Explanation videos were quickly used by companies in the form of animation to explain a problem and provide a solution.
We would get back with you on some key points to know how to optimize their video for SEO?
Do search engines include "good scripts" and "good videos"?
Search engines do not recognize the good scripts in your videos, unless you use the right SEO tactics. It's always frustrating when a movie with a good script does not generate visits to your website, so that the idea behind the creation of an explanatory video is to create brand awareness and increase its conversion rate.
Search engines give a better position to texts that are relevant and quality. The videos are no different, provided that they are optimized for SEO. The robots include only the text associated with video, SEO techniques are important to increase the visibility of your video on the internet.
Optimize video 10 points:
Explanation videos were quickly used by companies in the form of animation to explain a problem and provide a solution.
We would get back with you on some key points to know how to optimize their video for SEO?
Do search engines include "good scripts" and "good videos"?
Search engines do not recognize the good scripts in your videos, unless you use the right SEO tactics. It's always frustrating when a movie with a good script does not generate visits to your website, so that the idea behind the creation of an explanatory video is to create brand awareness and increase its conversion rate.
Search engines give a better position to texts that are relevant and quality. The videos are no different, provided that they are optimized for SEO. The robots include only the text associated with video, SEO techniques are important to increase the visibility of your video on the internet.
Optimize video 10 points:
1) An appropriate
title
The title of a video should include your most important keywords. The title is the first visible information in the search results. A good title should be simple and catchy, and must seem natural. YouTube allows fewer than 100 characters.
Add keywords that attract attention you will get more clicks and it's better to use the keyword in the title
The title of a video should include your most important keywords. The title is the first visible information in the search results. A good title should be simple and catchy, and must seem natural. YouTube allows fewer than 100 characters.
Add keywords that attract attention you will get more clicks and it's better to use the keyword in the title
2) A catchy
description and a thumbnail
The video description is the text content longer associated with your video that will be used by search engines to index your content. Write quality content including keywords. Your title and description should be linked. A good description contains a summary of the video, and a link to your website. Place your link at both the beginning and the end of the description to get a better chance to be seen.
Place an attractive thumbnail of your video to get people's attention. The miniature is a screenshot of your video, visible on the page of search results.
The video description is the text content longer associated with your video that will be used by search engines to index your content. Write quality content including keywords. Your title and description should be linked. A good description contains a summary of the video, and a link to your website. Place your link at both the beginning and the end of the description to get a better chance to be seen.
Place an attractive thumbnail of your video to get people's attention. The miniature is a screenshot of your video, visible on the page of search results.
3) The right set of
keywords
Know the most popular keywords is important to increase the visibility of your instructional video. You must determine the words and phrases that your audience uses to search for your product, so it is possible to optimize the video via title and description. There are many free tools that allow you to search with keywords:
Ubersuggest: ideal for finding keywords and long tail for localized search.
Soovle: suggestion keywords.
Google Keyword Planner: find keywords via Adwords.
Spy Keywords: to know the keywords from competitors.
See Ranks: spy on your competition and target the right keywords.
Enter the chosen keyword in Google and see if you get video results at the top of the page. If so, then you have chosen the right keyword. Know, too, that you do not need to add 50 times your keywords, avoid redundancy, otherwise deteriorate the quality of your content and be noted as spam by search engines.
Know the most popular keywords is important to increase the visibility of your instructional video. You must determine the words and phrases that your audience uses to search for your product, so it is possible to optimize the video via title and description. There are many free tools that allow you to search with keywords:
Ubersuggest: ideal for finding keywords and long tail for localized search.
Soovle: suggestion keywords.
Google Keyword Planner: find keywords via Adwords.
Spy Keywords: to know the keywords from competitors.
See Ranks: spy on your competition and target the right keywords.
Enter the chosen keyword in Google and see if you get video results at the top of the page. If so, then you have chosen the right keyword. Know, too, that you do not need to add 50 times your keywords, avoid redundancy, otherwise deteriorate the quality of your content and be noted as spam by search engines.
4) Tags
Quite similar to the keywords, tags are additional keywords that you register with your video, taking into account the fact that many people use these tags to search for your product. In other words, tags are keywords of less importance.
Unlike keywords, tags are strategically placed in the title of your video and in the description. Your tags must of course be part of your list of tags, but the reverse is not mandatory. Tags also help robots to choose the category of your video, they are not to be neglected.
Quite similar to the keywords, tags are additional keywords that you register with your video, taking into account the fact that many people use these tags to search for your product. In other words, tags are keywords of less importance.
Unlike keywords, tags are strategically placed in the title of your video and in the description. Your tags must of course be part of your list of tags, but the reverse is not mandatory. Tags also help robots to choose the category of your video, they are not to be neglected.
5) Creating a video
sitemap
After all the work of creating your video, you definitely do not want to miss traffic. A sitemap (map of your site) is required when you have multiple videos on your site but are hosted on third party sites like YouTube, Vimeo, etc. and you want visitors are directed to your website.
The video sitemap includes details such as category, title, tags, description, publication date, length of your video, etc. This helps search engines to index you properly. Someone who finds your video will be directed into your site rather than YouTube. Google tools can help you submit a video clip.
How to create a Video Sitemap (Google Webmasters)
generate a sitemap for SEO create a sitemap for search engine optimization of his videos
After all the work of creating your video, you definitely do not want to miss traffic. A sitemap (map of your site) is required when you have multiple videos on your site but are hosted on third party sites like YouTube, Vimeo, etc. and you want visitors are directed to your website.
The video sitemap includes details such as category, title, tags, description, publication date, length of your video, etc. This helps search engines to index you properly. Someone who finds your video will be directed into your site rather than YouTube. Google tools can help you submit a video clip.
How to create a Video Sitemap (Google Webmasters)
generate a sitemap for SEO create a sitemap for search engine optimization of his videos
6) Transcribe your video
The transcript of your video adds value to your content. Search engines take into account the
content associated with your video. It
will be easier to find your video for search engines when people search for
certain words of your transcript in the search bar.
In addition, transcription helps deaf people or who speak another language to understand what is being said in your video. The contents of the transcript can be easily translated via Google Translate in the language of the user's choice.
In addition, transcription helps deaf people or who speak another language to understand what is being said in your video. The contents of the transcript can be easily translated via Google Translate in the language of the user's choice.
7) The
quality of the video
A low resolution video does not encourage people to look at. It is the same for poor audio quality or lack of clarity that may impede understanding of your message. This also affects your brand.
The content of your video must be pretty good, but a standard video quality is a minimum to get more clicks. And you do not need a high resolution for it. However, choose a minimum of 720p video quality.
A low resolution video does not encourage people to look at. It is the same for poor audio quality or lack of clarity that may impede understanding of your message. This also affects your brand.
The content of your video must be pretty good, but a standard video quality is a minimum to get more clicks. And you do not need a high resolution for it. However, choose a minimum of 720p video quality.
8) Post the video on
your own website
your priority should be to host your video on your own website, giving more visibility on sites like YouTube video platforms. In addition, it reflects the personality of your brand and promotes it. And visitors who come directly to your home page will navigate your site to get the information directly on your product.
Conversely, you should also upload your video to YouTube and Vimeo to increase your visibility on the internet. This can make your viral videos when many people are watching, love and share videos.
your priority should be to host your video on your own website, giving more visibility on sites like YouTube video platforms. In addition, it reflects the personality of your brand and promotes it. And visitors who come directly to your home page will navigate your site to get the information directly on your product.
Conversely, you should also upload your video to YouTube and Vimeo to increase your visibility on the internet. This can make your viral videos when many people are watching, love and share videos.
9) Presence on social
networks
A social network is a platform to interact and communicate with your customers. These feel free to respond and give their opinion. When you post your video on your website and your blog, it is also important to be present on various social networks. Create a company profile on social networks where your target audience is present, such as Facebook, LinkedIn, Twitter, Google+, etc.
Put your video on your profile and share it whenever possible. Customers like to share a pleasant and quality content with their friends. Ask them to share. Do not forget to make a call to action by putting a subscription link and a link to your website.
A social network is a platform to interact and communicate with your customers. These feel free to respond and give their opinion. When you post your video on your website and your blog, it is also important to be present on various social networks. Create a company profile on social networks where your target audience is present, such as Facebook, LinkedIn, Twitter, Google+, etc.
Put your video on your profile and share it whenever possible. Customers like to share a pleasant and quality content with their friends. Ask them to share. Do not forget to make a call to action by putting a subscription link and a link to your website.
10) Get links
The links are placed on other websites and help direct visitors to your site. These links should be placed on websites and blogs frequented by your target audience. They may be in the form of a text or an image. The number and quality of links have a significant influence on the position of your site in search engines.
For these connections, simply contact people and build a relationship with the owners of the sites that interest you. An easy way is to propose to their connection in return. It is easy to convince people by having a quality video that can give credibility to their site as well.
The links are placed on other websites and help direct visitors to your site. These links should be placed on websites and blogs frequented by your target audience. They may be in the form of a text or an image. The number and quality of links have a significant influence on the position of your site in search engines.
For these connections, simply contact people and build a relationship with the owners of the sites that interest you. An easy way is to propose to their connection in return. It is easy to convince people by having a quality video that can give credibility to their site as well.
